Brand Story Podcast

The Brand Story podcast features in-depth conversations with marketers, leaders, and brand storytellers about their professional journeys and the impact they’re making on the world around them.

Brand Story Podcast

Brand Story Breakroom: Brands that Live their ‘Why’ featuring Lindsey Laughlin and Steve Gilman

Brand Story Breakroom: Brands that Live their ‘Why’

Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘why’.

Episode 59
Brand Story Podcast

Brand Purpose Before Profit featuring Miyoko Schinner

Founder of Miyoko's Creamery, Activist, and Author

Brand Purpose Before Profit

Miyoko Schinner knows a thing or two about fighting for what she believes in. As the founder of the successful CPG brand, Miyoko’s Creamery, she’s dedicated her life to affecting social change and sustainability through veganism and activism. In this episode of Brand Story, you’ll hear from Miyoko about the battles she’s fought, the importance of standing strong in your core beliefs, and why she believes that placing purpose before profit is integral for success in business.

Episode 58
Brand Story Podcast

The Art of Visual Storytelling featuring Wade Forbes

Chief Illustration Officer of RedTale Communications

The Art of Visual Storytelling

Wade Forbes is no stranger to the art of visual storytelling. As the Chief Illustration Officer of RedTale Communications, Wade helps others tell their stories through engaging visuals, finding new ways to effectively convey messages and capture attention. In this episode, Wade shares his unique perspective on the art form and how you can better use visuals to help convey your message. We discuss the impact visuals can have on communication and connection, and how to leave a lasting impression.

Episode 57
Brand Story Podcast

The Impact of Culture featuring Dr. Marcus Collins

Best-Selling Author & Marketing Professor at University of Michigan

The Impact of Culture

Culture influences more than we may realize. From what we wear, who we marry, and what we support, culture is one of the most influential forces on human behavior. Yet for as often as the word is used, it’s seldom fully understood. In this episode of Brand Story, we unpack what culture is with Dr. Marcus Collins, Marketing Professor at the University of Michigan and Best-Selling Author of the book, For the Culture, and explore the relationship it has with human behavior.

Episode 56
Brand Story Podcast

Brand Story Breakroom: Listener Q&A — Leadership, Threads, and More featuring Lindsey Laughlin and Steve Gilman

Brand Story Breakroom: Listener Q&A — Leadership, Threads, and More

Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they answer quickfire questions from listeners about leadership, Threads, and myths about brand and marketing.

Episode 55
Brand Story Podcast

Brand Story Breakroom: Lifestyle Branding with YETI and Disney featuring Lindsey Laughlin and Steve Gilman

Brand Story Breakroom: Lifestyle Branding with YETI and Disney

Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss lifestyle branding with YETI and the story of Disney California Adventure Park’s brand withdrawal.

Episode 54
Brand Story Podcast

The Empowered No featuring Vanessa Patrick

Associate Dean for Research and Professor of Marketing at the University of Houston

The Empowered No

Have you ever said yes to something you wanted to say no to? Vanessa Patrick hears it all the time, which is why her new book, The Power of Saying No, is here to help reshape that mindset. In this episode of Brand Story, we talk with Vanessa about the art of empowered refusal, and how saying no isn’t a rejection. She shares personal anecdotes and tips for how you can reshape your thinking and better prioritize what’s important. Because while saying no can be difficult, it doesn’t have to be.

Episode 53
Brand Story Podcast

Reimagining Inclusion featuring Mita Mallick

Head of Inclusion, Equity, and Impact at Carta and Co-Host of Brown Table Talk

Reimagining Inclusion

Reimagine Inclusion – a message Mita Mallick hopes we all take to heart, and also the title of her new book. As a returning guest on our podcast, Mita breaks down what inclusivity really looks like both in the workplace and our professional lives. She shares examples of real struggles she’s experienced, and provides tips to help you on your own personal journey as an ally. Because whether you were ever picked last for a sports team or left off an event list, it’s a very human thing to feel excluded, so how do we help prevent it for others?

Episode 52
Brand Story Podcast

Brand Story Breakroom: Coke and Pepsi featuring Lindsey Laughlin and Steve Gilman

Brand Story Breakroom: Coke and Pepsi

Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss some of Coke’s standout marketing campaigns and the recent Pepsi visual identity rebrand.

Episode 51
Brand Story Podcast

Building Brand Value featuring Carolyn Walker

CEO and Managing Partner of Response Marketing

Building Brand Value

What makes a brand? Carolyn Walker would say it all boils down to the customer experience. As the CEO and managing partner of Response, an independent marketing agency, Carolyn develops creative solutions to help build brands and focus on long-term loyalty. In this episode of Brand Story, we hear from Carolyn about balancing brand building with performance marketing, and the impact your customer’s brand experience has on your brand’s reputation.

Episode 50

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