Brand Story Podcast
The Brand Story podcast features in-depth conversations with marketers, leaders, and brand storytellers about their professional journeys and the impact they’re making on the world around them.
Personal Branding on LinkedIn featuring Liam Darmody
Brand Strategist
Personal Branding on LinkedIn
For brand strategist Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to attract unknown opportunities – if you use it right. In this episode, Liam shares his tips for using the platform to its full potential so you can build your personal brand, and make a few friends along the way.
The AI Mindset featuring Conor Grennan
Dean of Students and Head of Generative AI at NYU Stern
The AI Mindset
AI is software that behaves like a human, and it’s that mindset that Conor Grennan, Dean of Students and Head of Generative AI at NYU Stern, helps people understand. In this episode, we dive into what the future of AI holds and its impact across various fields and industries. Conor highlights the critical role of communication skills in an era increasingly dominated by generative AI and introduces us to his HTG format for interacting with AI.
Content Marketing Simplified featuring Dana Herra
Content Marketer, Herra Communications
Content Marketing Simplified
How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Herra Communications, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trust, and why your brand voice matters more than you think.
Brand Story Breakroom: Magic Candy & Buzzword Bingo featuring Lindsey Laughlin and Steve Gilman
Brand Story Breakroom: Magic Candy & Buzzword Bingo
What exactly is the difference between a marketing strategy, plan, and tactic? What’s one thing marketers should start (and stop) doing? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from their favorite brands in this Q&A breakroom episode.
Empathy and Design featuring Jim Pietruszynski
CEO of Soulsight
Empathy and Design
70% of our decision-making is made unconsciously with our emotions, and when you lean into that power, you can create brands that truly resonate with consumers. For Jim Pietruszynski, CEO of Soulsight, that passion for weaving empathy and design together started when he was just a kid and continues to be the driving force behind his practices today. In this episode, we talk with Jim about the emotional core of branding and the importance of crafting designs that truly embody a brand’s story and purpose.
Mission-Driven Branding featuring Kathryn Tuttle
Executive Advisor, CPG Brands
Mission-Driven Branding
Building a brand always comes back to being human, something Kathryn Tuttle reinforces with every brand she works with. As an Executive Advisor for CPG brands, Kathryn’s approach has always been people-first – finding ways to build those relationships to help create success. In this episode, we talk to Kathryn about her experience in building brands and scaling businesses. The conversation highlights the importance of understanding the consumer’s perspective and the power of branding to make a positive impact on the world.
Season 3 Favorite Moments featuring Steve Gilman
Season 3 Favorite Moments
From higher education and marketing to hospitality and communication, this past season of Brand Story has brought together professionals from various industries to share what they’ve learned during their career journeys. In this episode, we take a look back at some of the standout moments from season three, featuring advice on company culture and operations, marketing, leadership, and brand.
Featuring guests Mita Mallick, Miyoko Schinner, Dr. Marcus Collins, Wade Forbes, Vanessa Patrick, and Will Guidara with host, Steve Gilman.
Brand Story Breakroom: Listener Q&A – Social Media, Small Businesses and More featuring Lindsey Laughlin and Steve Gilman
Brand Story Breakroom: Listener Q&A – Social Media, Small Businesses and More
Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘why’.
Assembling a Brand featuring Emmanuel Probst
Global Lead: Brand Thought-Leadership at Ipsos
Assembling a Brand
How can we build better brands? Dr. Emmanuel Probst has a few ideas. As the Global Lead of Brand Thought-Leadership at Ipsos, Emmanuel has spent his career learning what it takes to create successful brands – and it may not be as unique of a concept as you think. In this episode of Brand Story, we discuss how to repurpose ideas for today’s consumer and unpack what it takes to assemble a brand featuring insights from Emmanuel’s new book, Assemblage: The Art and Science of Brand Transformation.
Building Brand with Unreasonable Hospitality featuring Will Guidara
Restaurateur and Author of Unreasonable Hospitality
Building Brand with Unreasonable Hospitality
When Will Guidara took over Eleven Madison Park, it didn’t have a Michelin star to its name. But through a mix of genuine care, creativity, and a bit of unreasonable hospitality, the restaurant has held three Michelin stars since 2012 and was ranked number one on the list of the World’s 50 Best Restaurants. In this episode, Will shares his career journey and the valuable lessons he’s learned in both leadership and brand experience, and how industries of all kinds can embrace unreasonable hospitality in their operations.
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Read the news about Brand Story’s fourth season.