Brand Story Podcast
The Brand Story podcast features in-depth conversations with marketers, leaders, and brand storytellers about their professional journeys and the impact they’re making on the world around them.
Brand Story Breakroom: Listener Q&A – Social Media, Small Businesses and More featuring Lindsey Laughlin and Steve Gilman
Brand Story Breakroom: Listener Q&A – Social Media, Small Businesses and More
Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘why’.
Assembling a Brand featuring Emmanuel Probst
Global Lead: Brand Thought-Leadership at Ipsos
Assembling a Brand
How can we build better brands? Dr. Emmanuel Probst has a few ideas. As the Global Lead of Brand Thought-Leadership at Ipsos, Emmanuel has spent his career learning what it takes to create successful brands – and it may not be as unique of a concept as you think. In this episode of Brand Story, we discuss how to repurpose ideas for today’s consumer and unpack what it takes to assemble a brand featuring insights from Emmanuel’s new book, Assemblage: The Art and Science of Brand Transformation.
Building Brand with Unreasonable Hospitality featuring Will Guidara
Restaurateur and Author of Unreasonable Hospitality
Building Brand with Unreasonable Hospitality
When Will Guidara took over Eleven Madison Park, it didn’t have a Michelin star to its name. But through a mix of genuine care, creativity, and a bit of unreasonable hospitality, the restaurant has held three Michelin stars since 2012 and was ranked number one on the list of the World’s 50 Best Restaurants. In this episode, Will shares his career journey and the valuable lessons he’s learned in both leadership and brand experience, and how industries of all kinds can embrace unreasonable hospitality in their operations.
Brand Story Breakroom: Brands that Live their ‘Why’ featuring Lindsey Laughlin and Steve Gilman
Brand Story Breakroom: Brands that Live their ‘Why’
Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘why’.
Brand Purpose Before Profit featuring Miyoko Schinner
Founder of Miyoko's Creamery, Activist, and Author
Brand Purpose Before Profit
Miyoko Schinner knows a thing or two about fighting for what she believes in. As the founder of the successful CPG brand, Miyoko’s Creamery, she’s dedicated her life to affecting social change and sustainability through veganism and activism. In this episode of Brand Story, you’ll hear from Miyoko about the battles she’s fought, the importance of standing strong in your core beliefs, and why she believes that placing purpose before profit is integral for success in business.
The Art of Visual Storytelling featuring Wade Forbes
Chief Illustration Officer of RedTale Communications
The Art of Visual Storytelling
Wade Forbes is no stranger to the art of visual storytelling. As the Chief Illustration Officer of RedTale Communications, Wade helps others tell their stories through engaging visuals, finding new ways to effectively convey messages and capture attention. In this episode, Wade shares his unique perspective on the art form and how you can better use visuals to help convey your message. We discuss the impact visuals can have on communication and connection, and how to leave a lasting impression.
The Impact of Culture featuring Dr. Marcus Collins
Best-Selling Author & Marketing Professor at University of Michigan
The Impact of Culture
Culture influences more than we may realize. From what we wear, who we marry, and what we support, culture is one of the most influential forces on human behavior. Yet for as often as the word is used, it’s seldom fully understood. In this episode of Brand Story, we unpack what culture is with Dr. Marcus Collins, Marketing Professor at the University of Michigan and Best-Selling Author of the book, For the Culture, and explore the relationship it has with human behavior.
Brand Story Breakroom: Listener Q&A — Leadership, Threads, and More featuring Lindsey Laughlin and Steve Gilman
Brand Story Breakroom: Listener Q&A — Leadership, Threads, and More
Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they answer quickfire questions from listeners about leadership, Threads, and myths about brand and marketing.
Brand Story Breakroom: Lifestyle Branding with YETI and Disney featuring Lindsey Laughlin and Steve Gilman
Brand Story Breakroom: Lifestyle Branding with YETI and Disney
Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss lifestyle branding with YETI and the story of Disney California Adventure Park’s brand withdrawal.
The Empowered No featuring Vanessa Patrick
Associate Dean for Research and Professor of Marketing at the University of Houston
The Empowered No
Have you ever said yes to something you wanted to say no to? Vanessa Patrick hears it all the time, which is why her new book, The Power of Saying No, is here to help reshape that mindset. In this episode of Brand Story, we talk with Vanessa about the art of empowered refusal, and how saying no isn’t a rejection. She shares personal anecdotes and tips for how you can reshape your thinking and better prioritize what’s important. Because while saying no can be difficult, it doesn’t have to be.
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