This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Each episode features guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group and is hosted by Gravity Group President, Steve Gilman.
Purposeful and courageous marketing is more important than ever. Yet, it’s more than simply creating buzzworthy campaigns. In fact, Bayer Global CMO/CDO Patricia Corsi sees it as giving authenticity to both your brand’s positioning and messaging in the market to create an audience-first experience. And that experience should ultimately resonate on the deepest of levels — and on the most human of levels, too.
Working your way to the very top of professional poker’s top winnings list takes more of the same intangible qualities of a successful athlete or top entrepreneur than many would think. Like many of the highest performers, Bryn Kenney credits a lot of his success to his grounded and encouraging upbringing, but also to the internal qualities and characteristics he forged through countless hours playing in the high-stakes world of poker. His focus on intuition and mindfulness has enabled him to not only endure but excel in one of the most mentally-taxing games of strategy on the planet. All with a real, raw, and exceedingly positive presence.
Creating a sustainable, successful, and emotionally healthy workplace isn’t a byproduct of words on a wall. In fact, it’s much deeper than that. Kedren Crosby, President of Work Wisdom, LLC, has devoted her 25-year career to making workplaces better. In order to do better and be better, brands are realizing that successful workers also want to live better, rethinking the traditional notion of what a successful workplace looks like.
Kelly O’Keefe and Matt Williams from the Brand Federation are helping brands better define their purpose in our lives and how to tell their stories. Because how a brand is perceived in a post-pandemic world is built on everything from internal culture to everyday customer interactions and the authentic convictions a brand will stand behind.
George Tannenbaum is an advertising icon and true veteran in the world of copywriting. Having spent nearly four decades in the world of advertising and creative direction for the world’s top brands, he shares his journey of moving from working for a renowned ad agency to now working for himself — and what he’s learned along the way.