Episode 66
Brand Story Podcast

Brand Story Breakroom: Magic Candy & Buzzword Bingo

Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they answer quickfire questions from listeners about marketing dos and don’ts and the difference between a strategy, plan, and tactic.

Key Takeaways

Stop treating every meeting or every social post like a game of buzzword bingo. We don't need to try to make ourselves feel smart or look smart by using acronyms and buzzwords. Communicate in a way that everybody can understand.

Marketing is not sales. Add value and stop selling and you will do so much better.

About The Host

Steve Gilman

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.