Brand Strategy Designed to Help You Grow Your Business
We help you identify the “why” and “what” of your business that matters most to your customers.
Bring Your Brand Story to Life
Do you ever feel like people don’t understand who you truly are or what your brand really stands for? Telling your brand story in a way that inspires action and advances your organization’s goals can be tough. Doing that all in a way that is both engaging and exciting is the challenge.
At Gravity Group, we help organizations get to the essence of their brand story and bring it to life. We work with you to discover what makes your brand unique and tell your story in authentic, engaging ways. We are a team of experienced strategists and creatives who want to see your brand succeed.
Let’s Ask The Right Questions
Good branding efforts start from inside. They come from being able to answer the right questions. And we start with the most important ones:
- What’s your story?
- Why should people care?
Your brand isn’t just “We do X for Y”. It’s why you do X. It’s what you bring to the market. It’s what makes you unique.
We dig deep to find out who you really are – what makes you different from anybody else, how your customers and prospects think and feel about you.
Let’s uncover what makes your brand unique and shine a light on those discoveries. When your story is told in an honest, relevant way, it inspires action.
Every business, every product, is unique in some way — we don’t stop until we help you figure that out for your brand.
Our goal is to help you understand what obstacles stand in the way of your audience getting what they want and how your brand, product, or service helps them overcome those obstacles.
Brand Assessment: Stand Out in a Crowd
Your audience is going to be scrolling through emails, search results, social media feeds, and every other daily distraction.
How do you stand out? Let’s start with a brand assessment.
We take a holistic look at your website, social media, physical location, products, and more.
Deliverables from our assessment could include:
- Identifying your differentiators
- Defining your brand position
- Recommendations for how your position should influence your marketing
Brand Identity and Logo Design: Stand Out Everywhere
Brand identity is one of the building blocks of brand awareness. It acts as short-hand for people to remember you by.
Our design team can help you with:
- Brand ID/Logo design
- Color palettes
- Brand ID manuals
- Product displays
- Brand experience
- And any other media you may need
Our Team Supporting Your Team
We love branding. We love working with teams like yours to develop and evolve a brand — or come up with something from scratch. We can’t wait to work with you.
Brand & Marketing Resources from Gravity Group
Reimagine Inclusion – a message Mita Mallick hopes we all take to heart, and also the title of her new book. As a returning guest on our podcast, Mita breaks down what inclusivity really looks like both in the workplace and our professional lives. She shares examples of real struggles she’s experienced, and provides tips to help you on your own personal journey as an ally. Because whether you were ever picked last for a sports team or left off an event list, it’s a very human thing to feel excluded, so how do we help prevent it for others?
Brand Story Breakroom: Coke and Pepsi
Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss some of Coke’s standout marketing campaigns and the recent Pepsi visual identity rebrand.
Building Brand Value
What makes a brand? Carolyn Walker would say it all boils down to the customer experience. As the CEO and managing partner of Response, an independent marketing agency, Carolyn develops creative solutions to help build brands and focus on long-term loyalty. In this episode of Brand Story, we hear from Carolyn about balancing brand building with performance marketing, and the impact your customer’s brand experience has on your brand’s reputation.