Brand Story Podcast

The Brand Story podcast features in-depth conversations with marketers, leaders, and brand storytellers about their professional journeys and the impact they’re making on the world around them.

Brand Story Podcast

The Storyteller’s Storyteller with George Tannenbaum

Chief George Officer of GeorgeCo.

The Storyteller’s Storyteller

George Tannenbaum is an advertising icon and true veteran in the world of copywriting. Having spent nearly four decades in the world of advertising and creative direction for the world’s top brands, he shares his journey of moving from working for a renowned ad agency to now working for himself — and what he’s learned along the way.

Episode 13
Brand Story Podcast

Writing is a Craft with Kate Kelly

Writer and publisher of America Comes Alive!

Writing is a Craft

In this episode, Kate Kelly, a talented writer, speaker, and historian, shares how curiosity drives good storytelling, why it’s important to respond to your audience, and how to get started writing.

Episode 12
Brand Story Podcast

Leading from the Ground Up with Daniel Blosser

President of Riddleberger Brothers, Inc.

Leading from the Ground Up

In this episode, we talk with Daniel Blosser, President of Riddleberger Brothers, Inc., the premier mechanical systems contractor in Central Virginia. For over 30 years, Daniel has worked at RBI in several different positions and uses that experience to lead the company successfully through growth and expansion while staying true to their values.

Episode 11
Brand Story Podcast

When Your Mission is Your Brand with Pat Craig

Executive Director of The Wild Animal Sanctuary

When Your Mission is Your Brand

In this episode, we talk with Pat Craig, Founder and Executive Director of The Wild Animal Sanctuary. Pat shares his incredible journey from becoming the youngest person licensed in the industry to leading the largest carnivore sanctuary in the world.

Episode 10
Brand Story Podcast

Fostering Community Through Storytelling with Andrea Dono

Executive Director of Harrisonburg Downtown Renaissance

Fostering Community Through Storytelling

How do you tell the story of a community? We’re talking with Andrea Dono, Executive Director of Harrisonburg Downtown Renaissance about the revitalization of Harrisonburg’s downtown. Andrea shares why you should always stay true to your mission (especially during difficult times), share your organization’s personality, and how storytelling builds community.

Episode 9
Brand Story Podcast

Scripts Are the Starting Line with Ken Marcus

Senior Writer at The Martin Agency

Scripts Are the Starting Line

Today we’re talking with Ken Marcus, Senior Writer at The Martin Agency, who has played a major role in campaigns for brands like GEICO and Sling. Ken takes us through the creative process, from building strong relationships with clients, collaboration, writing for comedy, and being single-minded in your messaging.

Episode 8
Brand Story Podcast

Be First Second with Khalil Garriott

Director of Branded Content and Executive Editor at James Madison University

Be First Second

How do you tell a story that makes an impact? Today we’re talking with content creator Khalil Garriott, Director of Branded Content and Executive Editor at James Madison University, about storytelling, thinking like a journalist, and why your content should celebrate — not sell.

Episode 7
Brand Story Podcast

Cultivating Social Community with Zain Gaziani

Head of Community & Social Media for VeeFriends

Cultivating Social Community

How often do you follow your gut instincts? Today we’re talking with Zain Gaziani, Head of Community & Social Media for VeeFriends, about risk versus reward, the positive impact of social media, and meeting challenges with enthusiasm.

Episode 6
Brand Story Podcast

Adopting an Abundance Mindset with Jay Harrington

President of Harrington Communications

Adopting an Abundance Mindset

Is it possible to build successful relationships online? Today we’re talking with thought leader Jay Harrington, president of Harrington Communications, about building relationships through LinkedIn, storytelling, and the importance of adopting an abundance mindset.

Episode 5

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