Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they answer quickfire questions from listeners about social media platforms and common industry challenges while sharing some advice for small businesses.
Brand Story Breakroom: Listener Q&A – Social Media, Small Businesses and More
It's really important to not just jump on every new social platform that launches, but really think about where your audience is. Where can you engage with them, where are they spending their time, and what platforms are best suited for your team and your brand?
Stop trying to be all things to all people. If you don't know who you are and what you stand for, then what you end up with is this very vanilla, very corporate-sounding presence that doesn't engage.
If you're not nurturing your audience and getting them to like and prefer your brand, then those short-term performance marketing actions start to degrade over time because you have nothing to lean on, you have no loyalty. You're just a commodity.