Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
Using Typography to Convey Emotion
Font choice, much like color choice, is an important part of both graphic design and branding that can completely change the tone of a piece of content. While font size provides a visual structure...
How Empathic Leaders Build Authentic Brands
“... In one company I was over-delivering every year. Then in the other company… I was busy just making sure I wasn’t getting stabbed in the back.” Dalia Feldheim The way leaders treat their...
SEO Basics: How to Get More Website Traffic From Search Results
Every brand has the dream of ranking on the first page of Google. Even better, in the number one spot. As consumers face a larger sea of content than ever before, gaining website traffic...
Your Undivided Attention – Five Steps to Active Listening
When was the last time you gave a customer or client your undivided attention? One of our most crucial professional skills is effective listening, and yet it seems like so many people don’t know how...
Storytelling for Brands
Brand Storytelling. You’ve probably heard the term before, but what exactly does it mean? Every brand, product, and service has a story. Something that shapes who/what they are and why they do what...
Why Video Marketing is Important for Your Brand
Video is a form of media that has taken the digital landscape by storm in recent years. But more like a calm storm on a dry summer day: it's just what we need. Consumers are gravitating...
What is Brand Architecture?
Brand Architecture is a system that organizes brands, products, and services to help customers access and relate to a brand. It helps structure a brand portfolio so that customers can easily tell...
5 Steps for Creating a Marketing Plan
Marketing isn’t like the movies – it’s not all glitzy TV shoots and happy hours. It’s complex. And if you’re reading this, you’ve probably experienced that firsthand. While not that long ago a...
The New Era of Networking
Late-night events. Business cards. Happy hours. Trade shows. These were all hallmarks of the traditional definition of the term “networking.” Well, pre-2020 anyway. As we look back on the last 18+...
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