In this post, we look at how to build a Brand Positioning Strategy and the foundational components of that strategy.
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Decoding Digital Marketing
As a marketer, you’ve probably been asked to create a digital campaign. In this post, we discuss digital marketing and how to get started.
Read more of Decoding Digital MarketingThe Key to Making a Great Video Testimonial: Listening
Creating a testimonial video is a collaborative endeavor that requires active and empathetic listening in each stage of production.
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Telling Your Brand Story
Stories are what drive people to participate, believe, and buy. A compelling brand story is crucial to your company’s growth and success.
Read more of Telling Your Brand StoryHappy Birthday, SVO!
Congratulations to our client Shenandoah Valley Organic on five years of improving the lives of farmers, chickens, and home cooks.
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Continuous Improvement in Action
The difference between working smarter and working harder is intentionality. Retrospectives are a great way to set teams up for productivity.
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Special Event Marketing for the Green Valley Book Fair
The Green Valley Book Fair hosts a family-friendly special event during each of their six book fairs. Gravity Group helps plan, promote, and launch each one.
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Meet Ros O’Brien, Gravity Marketing
Meet Ros–writer, editor, web and graphic designer, and head of internal marketing at Gravity Group.
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Visual Weight Matters in Marketing
Visual weight is so deeply embedded in design and marketing that it often goes unnoticed. In this post, I will explain how it can be used as an invaluable tool in design for marketing campaigns.
Read more of Visual Weight Matters in MarketingShenandoah Valley Organic Farmer Focus Brand Campaign
Gravity Group developed a :30 video for digital placement that transports the viewer “through” the Farmer Focus label as part of SVO’s national brand campaign.
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