Episode 59
Brand Story Podcast

Brand Story Breakroom: Brands that Live their ‘Why’

Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘why’.

Key Takeaways

Your brand can do good things and be creative but also look for opportunities to relate that back to what your company actually does.

An important aspect of anyone trying to do something from a brand point of view is consistency and being true.

About The Host

Steve Gilman

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.