Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘why’.
Brand Story Podcast
Brand Story Breakroom: Brands that Live their ‘Why’
Your brand can do good things and be creative but also look for opportunities to relate that back to what your company actually does.
An important aspect of anyone trying to do something from a brand point of view is consistency and being true.