Brand Story Podcast

The Brand Story podcast features in-depth conversations with marketers, leaders, and brand storytellers about their professional journeys and the impact they’re making on the world around them.

Brand Story Podcast

A Brand’s Purpose featuring Patricia Corsi

Global Chief Marketing and Digital Officer at Bayer Consumer Health

A Brand’s Purpose

Purposeful and courageous marketing is more important than ever. Yet, it’s more than simply creating buzzworthy campaigns. In fact, Bayer Global CMO/CDO Patricia Corsi sees it as giving authenticity to both your brand’s positioning and messaging in the market to create an audience-first experience. And that experience should ultimately resonate on the deepest of levels — and on the most human of levels, too.

Episode 18
Brand Story Podcast

Empowering Introverts featuring Daisy Simonis

Founder of Empowered Introverts

Empowering Introverts

When you hear “introvert” do you immediately think, “shy, quiet, likes to be alone”? If you do, you’re not alone. But there’s so much more to the story. In fact, there are a lot of misconceptions around introverted personalities and how they uniquely engage with the world and with others. Daisy Simonis, Founder of Empowered Introverts, is on a mission to help introverts tap into their superpowers on their way to impacting the workforce — and the world — in ways they are uniquely wired to. But, this impact can only come as introverts confidently step into being their unique version of themselves. One interaction at a time.

Episode 17
Brand Story Podcast

The Power of Intuition featuring Bryn Kenney

Professional Poker Player

The Power of Intuition

Working your way to the very top of professional poker’s top winnings list takes more of the same intangible qualities of a successful athlete or top entrepreneur than many would think. Like many of the highest performers, Bryn Kenney credits a lot of his success to his grounded and encouraging upbringing, but also to the internal qualities and characteristics he forged through countless hours playing in the high-stakes world of poker. His focus on intuition and mindfulness has enabled him to not only endure but excel in one of the most mentally-taxing games of strategy on the planet. All with a real, raw, and exceedingly positive presence.

Episode 16
Brand Story Podcast

Work-Life Integration featuring Kedren Crosby

President, Work Wisdom, LLC

Work-Life Integration

Creating a sustainable, successful, and emotionally healthy workplace isn’t a byproduct of words on a wall. In fact, it’s much deeper than that. Kedren Crosby, President of Work Wisdom, LLC, has devoted her 25-year career to making workplaces better. In order to do better and be better, brands are realizing that successful workers also want to live better, rethinking the traditional notion of what a successful workplace looks like.

Episode 15
Brand Story Podcast

Brand Commitment vs. Conviction featuring Kelly O' Keefe & Matt Williams

Founding Partner and CEO, Managing Partner and Chief Growth Officer, Brand Federation

Brand Commitment vs. Conviction

Kelly O’Keefe and Matt Williams from the Brand Federation are helping brands better define their purpose in our lives and how to tell their stories. Because how a brand is perceived in a post-pandemic world is built on everything from internal culture to everyday customer interactions and the authentic convictions a brand will stand behind.

Episode 14
Brand Story Podcast

The Storyteller’s Storyteller featuring George Tannenbaum

Chief George Officer of GeorgeCo.

The Storyteller’s Storyteller

George Tannenbaum is an advertising icon and true veteran in the world of copywriting. Having spent nearly four decades in the world of advertising and creative direction for the world’s top brands, he shares his journey of moving from working for a renowned ad agency to now working for himself — and what he’s learned along the way.

Episode 13
Brand Story Podcast

Writing is a Craft featuring Kate Kelly

Writer and publisher of America Comes Alive!

Writing is a Craft

In this episode, Kate Kelly, a talented writer, speaker, and historian, shares how curiosity drives good storytelling, why it’s important to respond to your audience, and how to get started writing.

Episode 12
Brand Story Podcast

Leading from the Ground Up featuring Daniel Blosser

President of Riddleberger Brothers, Inc.

Leading from the Ground Up

In this episode, we talk with Daniel Blosser, President of Riddleberger Brothers, Inc., the premier mechanical systems contractor in Central Virginia. For over 30 years, Daniel has worked at RBI in several different positions and uses that experience to lead the company successfully through growth and expansion while staying true to their values.

Episode 11
Brand Story Podcast

When Your Mission is Your Brand featuring Pat Craig

Executive Director of The Wild Animal Sanctuary

When Your Mission is Your Brand

In this episode, we talk with Pat Craig, Founder and Executive Director of The Wild Animal Sanctuary. Pat shares his incredible journey from becoming the youngest person licensed in the industry to leading the largest carnivore sanctuary in the world.

Episode 10
Brand Story Podcast

Fostering Community Through Storytelling featuring Andrea Dono

Executive Director of Harrisonburg Downtown Renaissance

Fostering Community Through Storytelling

How do you tell the story of a community? We’re talking with Andrea Dono, Executive Director of Harrisonburg Downtown Renaissance about the revitalization of Harrisonburg’s downtown. Andrea shares why you should always stay true to your mission (especially during difficult times), share your organization’s personality, and how storytelling builds community.

Episode 9

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