Kathryn Tuttle, Executive Advisor, CPG Brands, shares her experience building brands and scaling businesses with our president, Steve Gilman
Building a brand is all about balance. You have to balance your brand storytelling with your product marketing, your revenue and sales with general awareness. So how do you do it and where do you start? By meeting your audience where they’re at.
When you shift your focus to engaging your audience, you can show how you can integrate into their lives for the better. It all comes back to being human, something Kathryn Tuttle reinforces with every brand she works with. As an Executive Advisor for CPG brands, Kathryn’s approach has always been people-first – finding ways to build those relationships to help create success.
In this episode, we talk to Kathryn about her experience in building brands and scaling businesses. We discuss the importance of flexibility in branding, the role of strategic planning, and the impact of competition and focus. The conversation highlights the importance of understanding the consumer’s perspective and the power of branding to make a positive impact on the world.