Jim Pietruszynski, CEO of Soulsight talks about brand design and empathy within the creative process with our president, Steve Gilman.
Maintaining a fresh brand identity is like walking a tightrope—how do you stay relevant without losing your essence? It all ties back to emotions.
70% of our decision-making is made unconsciously with our emotions, and when you lean into that power, you can create brands that truly resonate with consumers. For Jim Pietruszynski, that passion for weaving empathy and design together started when he was just a kid and continues to be the driving force behind his practices today.
In this episode, we talk with Jim about the emotional core of branding and the importance of crafting designs that truly embody a brand’s story and purpose. Jim shares about his experience transitioning from CMO to CEO and the importance of uncovering the deeper “why” behind each project. The conversation covers tips on all things brand and emotional decision-making you won’t want to miss.