Miyoko Schinner, Founder of Miyoko's Creamery, Activist, and Author, discusses the importance of having an authentic mission and how that impacts brand success with our president, Steve Gilman.
How do you prioritize your brand’s mission? Was it developed as an afterthought of your company idea, or do you make strides toward it every day? Does it inspire change and help others, or is it inauthentic? Too many times have companies been built on an idea alone when instead we should be building from an authentic mission.
In this episode of Brand Story, Miyoko challenges us to reevaluate our brand’s mission and prioritize purpose over profit. She shares her journey of building a successful CPG brand, Miyoko’s Creamery, and provides her perspective on the power of emotional decision-making. You’ll hear about the battles she fought, the importance of standing strong in your core beliefs, and why she believes that placing purpose before profit is integral for success in business. It’s an episode that will not only inspire you to rethink your approach to business, but also leadership and personal success.