Brand Story Podcast

The Brand Story podcast features in-depth conversations with marketers, leaders, and brand storytellers about their professional journeys and the impact they’re making on the world around them.

Brand Story Podcast

Creating a Video Content Strategy featuring Tom Langan

Founder of Talex Media and Author of Legendeering

Creating a Video Content Strategy

Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legendeering, a guide for a video communication strategy, and the role reciprocity plays in communication strategies. His episode is full of examples of how to talk to people like people to build connections and add value to your stories.

Episode 70
Brand Story Podcast

Personal Branding on LinkedIn featuring Liam Darmody

Brand Strategist

Personal Branding on LinkedIn

For brand strategist Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to attract unknown opportunities – if you use it right. In this episode, Liam shares his tips for using the platform to its full potential so you can build your personal brand, and make a few friends along the way.

Episode 69
Brand Story Podcast

The AI Mindset featuring Conor Grennan

Dean of Students and Head of Generative AI at NYU Stern

The AI Mindset

AI is software that behaves like a human, and it’s that mindset that Conor Grennan, Dean of Students and Head of Generative AI at NYU Stern, helps people understand. In this episode, we dive into what the future of AI holds and its impact across various fields and industries. Conor highlights the critical role of communication skills in an era increasingly dominated by generative AI and introduces us to his HTG format for interacting with AI.

Episode 68
Brand Story Podcast

Content Marketing Simplified featuring Dana Herra

Content Marketer, Herra Communications

Content Marketing Simplified

How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Herra Communications, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trust, and why your brand voice matters more than you think.

Episode 67
Brand Story Podcast

Brand Story Breakroom: Magic Candy & Buzzword Bingo featuring Lindsey Laughlin and Steve Gilman

Brand Story Breakroom: Magic Candy & Buzzword Bingo

What exactly is the difference between a marketing strategy, plan, and tactic? What’s one thing marketers should start (and stop) doing? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from their favorite brands in this Q&A breakroom episode.

Episode 66
Brand Story Podcast

Empathy and Design featuring Jim Pietruszynski

CEO of Soulsight

Empathy and Design

70% of our decision-making is made unconsciously with our emotions, and when you lean into that power, you can create brands that truly resonate with consumers. For Jim Pietruszynski, CEO of Soulsight, that passion for weaving empathy and design together started when he was just a kid and continues to be the driving force behind his practices today. In this episode, we talk with Jim about the emotional core of branding and the importance of crafting designs that truly embody a brand’s story and purpose.

Episode 65
Brand Story Podcast

Mission-Driven Branding featuring Kathryn Tuttle

Executive Advisor, CPG Brands

Mission-Driven Branding

Building a brand always comes back to being human, something Kathryn Tuttle reinforces with every brand she works with. As an Executive Advisor for CPG brands, Kathryn’s approach has always been people-first – finding ways to build those relationships to help create success. In this episode, we talk to Kathryn about her experience in building brands and scaling businesses. The conversation highlights the importance of understanding the consumer’s perspective and the power of branding to make a positive impact on the world.

Episode 64
Brand Story Podcast

Season 3 Favorite Moments featuring Steve Gilman

Season 3 Favorite Moments

From higher education and marketing to hospitality and communication, this past season of Brand Story has brought together professionals from various industries to share what they’ve learned during their career journeys. In this episode, we take a look back at some of the standout moments from season three, featuring advice on company culture and operations, marketing, leadership, and brand.

Featuring guests Mita Mallick, Miyoko Schinner, Dr. Marcus Collins, Wade Forbes, Vanessa Patrick, and Will Guidara with host, Steve Gilman.

Episode 63
Brand Story Podcast

Brand Story Breakroom: Listener Q&A – Social Media, Small Businesses and More featuring Lindsey Laughlin and Steve Gilman

Brand Story Breakroom: Listener Q&A – Social Media, Small Businesses and More

Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘why’.

Episode 62
Brand Story Podcast

Assembling a Brand featuring Emmanuel Probst

Global Lead: Brand Thought-Leadership at Ipsos

Assembling a Brand

How can we build better brands? Dr. Emmanuel Probst has a few ideas. As the Global Lead of Brand Thought-Leadership at Ipsos, Emmanuel has spent his career learning what it takes to create successful brands – and it may not be as unique of a concept as you think. In this episode of Brand Story, we discuss how to repurpose ideas for today’s consumer and unpack what it takes to assemble a brand featuring insights from Emmanuel’s new book, Assemblage: The Art and Science of Brand Transformation.

Episode 61

Connect with Taylor!

Collaborate With Someone Who Cares About Your Future

You have goals. You have metrics. You have dreams for your brand and marketing. We’re going to make them happen. Let’s work together.

Contact Taylor