Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
Creator’s Block and How to Break It
“Write a blog post, make it pop, give it a hook and a bang, and above all, make sure it's creative.” Being creative always sounds fun and easy; however, anyone who has ever needed to be creative on...
Brand and Marketing Industry Updates for April and May
Here are some updates on what the marketing and branding industry has been up to! For the first time ever, Pepsi has overtaken Coke as the Effie Award's Most Effective Brand. This is notable, as...
Make a Difference: Your Guide to Office Composting in the ‘Burg
At Gravity, we've been composting our food waste for over a year and a half in an effort to reduce our carbon footprint. Since we started our composting program, we've significantly decreased our...
Brand and Marketing Industry Highlights from March & April
Catch up on what the marketing and branding industry has been up to! Google removed nearly double the amount of “bad ads” from its digital conduit from the previous year. Google is making an effort...
5 Steps for Your Brand Guide
Maintaining a consistent brand identity and tone is vital in this day and age. It is key to maintaining consistent brand awareness in your market and it reinforces those qualities that make your...
The Get Started Guide for Successful Web Projects
Starting a web project can be overwhelming, and it can be difficult to know where to begin. Although each project is unique, we've found that the best way to ensure that a website meets your needs...
Six-Second Storytelling
Even if you’ve never heard of "Bumper Ads", you’ve likely seen them precede a YouTube video. We've all exhaled an audible groan as a long non-skippable ad played before our favorite cat video....
Brand and Marketing Industry Highlights from January
Although we're only one month into the new calendar year, the marketing and branding industry continues to make noticeable changes for both consumers and marketing professionals. Below, you can...
Picture This: Instagram and Your Brand
It’s easy to picture why Instagram is crucial for a marketer’s everyday media mix. Although every social media platform has its benefits, I have recently been most excited to use Instagram — both...
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