Gravity Blog

Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.

5 Steps for Your Brand Guide

5 Steps for Your Brand Guide

Maintaining a consistent brand identity and tone is vital in this day and age. It is key to maintaining consistent brand awareness in your market and it reinforces those qualities that make your...

Six-Second Storytelling

Six-Second Storytelling

Even if you’ve never heard of "Bumper Ads", you’ve likely seen them precede a YouTube video. We've all exhaled an audible groan as a long non-skippable ad played before our favorite cat video....

Picture This: Instagram and Your Brand

Picture This: Instagram and Your Brand

It’s easy to picture why Instagram is crucial for a marketer’s everyday media mix. Although every social media platform has its benefits, I have recently been most excited to use Instagram — both...

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