Stories are what drive people to participate, believe, and buy. A compelling brand story is crucial to your company’s growth and success.
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Steve Gilman
Brand and Marketing Strategy
Steve has led Gravity Group for over 20 years. As our senior brand marketer he is passionate about helping companies build awareness and preference for their brands. He continues to focus on understanding audiences and developing ethical marketing strategies to reach them. He has provided brand and marketing guidance for such diverse industries as healthcare, banking, higher education, and government and for several prominent organizations including Greenpeace, The Justice Department, the U.S. Postal Inspection Service, and Sentara.
Outside of work you can find Steve–a dedicated foodie–searching for the latest great restaurant or hanging out at the dog park with our Gravity Office Pup, Ollie. He also enjoys teaching acting classes, and performing Improv Comedy with his business partner Christian as Nickels and Weiner, America’s Improv Comedy Duo.
Some things you might not know about Steve
- Advice I’d give my childhood self would be, “You aren’t indestructible. Consider not jumping off of everything.”
- If I could live in a book/TV show/movie, I would choose Chopped–I’d like to cook like that.
- I’m inspired by great movies like Saving Private Ryan or The Dresser.
Posts by this author
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5 Steps for Your Brand Guide
Maintaining a consistent brand identity and tone is vital in this day and age, and a key part of that is developing a Brand Guide that is easy for your team to find and use. Here are some steps to take in creating and then consistently using your Brand Guide.
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Picture This: Instagram and Your Brand
The statistics don’t lie; Instagram is a pivotal social platform in today’s mobile and social world.
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Gravity’s Guide to a Happy and Productive Office
Here are some of the intentional behaviors we practice to keep our office happy, productive, and running smoothly. What are yours?
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What is Brand Architecture?
Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. In this post, we cover the three most common types of brand architecture, and how they differ in terms of risk and reputation management.
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A New Look and Website for Gravity Group
The moment we saw our new logo (developed by our talented team) we knew it was special. We were struck by the elegance and restraint of the design, the boldness of the shape and color…but most of all, it not only reflects the personal service we give each and every client, it also stands for our “word” or promise. We think of it as an illustration of the commitment we embraced over 20 years ago: to create great marketing for strong community-oriented brands by utilizing only white hat marketing techniques and leveraging positive brand stories.
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7 Essential Marketing Books for Business Leaders
Here is a ‘must read list’ of some of the best marketing (and branding) books that I reference again and again. They all address the core challenge of getting people to hear your message and take action.
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Is Brand Personality Important?
Many executives and business owners don’t think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance, Apple is cool and knowledgeable. Volvos are safe and reli …
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Gravity Group’s 2014 Brand Challenge
At Gravity Group, we’re very proud to announce our Brand Challenge for 2014! In the past, Gravity Group’s Nonprofit Brand Challenge has consisted of us partnering with a single local nonprofit each year to help with their marketing and brand awareness …
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Dodge and Anchorman: Win-Win Cross Marketing!
It’s not often you see a beautifully clear – not to mention drop-dead hilarious – example of successful cross-marketing. But that’s exactly what marketers for both the Dodge Durango and the new film “Anchorman 2” have produced. The first piece of this …
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