Steve has led Gravity Group for over 20 years. As our senior brand marketer he is passionate about helping companies build awareness and preference for their brands. He continues to focus on understanding audiences and developing ethical marketing strategies to reach them. He has provided brand and marketing guidance for such diverse industries as healthcare, banking, higher education, and government and for several prominent organizations including Greenpeace, The Justice Department, the U.S. Postal Inspection Service, and Sentara.
Outside of work you can find Steve–a dedicated foodie–searching for the latest great restaurant or hanging out at the dog park with our Gravity Office Pup, Ollie. He also enjoys teaching acting classes, and performing Improv Comedy with his business partner Christian as Nickels and Weiner, America’s Improv Comedy Duo.
Maintaining a consistent brand identity and tone is vital in this day and age, and a key part of that is developing a Brand Guide that is easy for your team to find and use. Here are some steps to take in creating and then consistently using your Brand Guide.
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The statistics don’t lie; Instagram is a pivotal social platform in today’s mobile and social world.
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Here are some of the intentional behaviors we practice to keep our office happy, productive, and running smoothly. What are yours?
Read more of Gravity’s Guide to a Happy and Productive Office
Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. In this post, we cover the three most common types of brand architecture, and how they differ in terms of risk and reputation management.
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The moment we saw our new logo (developed by our talented team) we knew it was special. We were struck by the elegance and restraint of the design, the boldness of the shape and color…but most of all, it not only reflects the personal service we give each and every client, it also stands for our “word” or promise. We think of it as an illustration of the commitment we embraced over 20 years ago: to create great marketing for strong community-oriented brands by utilizing only white hat marketing techniques and leveraging positive brand stories.
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Here is a ‘must read list’ of some of the best marketing (and branding) books that I reference again and again. They all address the core challenge of getting people to hear your message and take action.
Read more of 7 Essential Marketing Books for Business LeadersMany executives and business owners don’t think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance, Apple is cool and knowledgeable. Volvos are safe and reli …
Read more of Is Brand Personality Important?At Gravity Group, we’re very proud to announce our Brand Challenge for 2014! In the past, Gravity Group’s Nonprofit Brand Challenge has consisted of us partnering with a single local nonprofit each year to help with their marketing and brand awareness …
Read more of Gravity Group’s 2014 Brand ChallengeIt’s not often you see a beautifully clear – not to mention drop-dead hilarious – example of successful cross-marketing. But that’s exactly what marketers for both the Dodge Durango and the new film “Anchorman 2” have produced. The first piece of this …
Read more of Dodge and Anchorman: Win-Win Cross Marketing!Do your presentations fall flat? Does your audience seem bored? You worked to make sure your slides were dynamic and made sure that your points were clear, and still you flopped. What you probably missed was establishing an authentic connection with …
Read more of 6 Tips for Stronger Presentations