We share sustainable ways to spread the work of producing social content to a larger group, while presenting a coherent, relatable brand to your audience.
Read more of Power in Numbers: Strategies for Managing Your Social Brand as a Team
PROJECT
Ros O'Brien
Brand, Web, and Design
Ros helps Gravity Group with our own branding and marketing, and keeps us practicing what we preach. She has a diverse technical, artistic, and communication background, and her favorite weeks are the ones where she is balancing logo design, blog post writing, and an excel task that calls for complex formulas.
Ros is a first time dog owner, and a recently-declared “dog person” (although that doesn’t make her any less of a cat person). She loves hiking, traveling, learning languages, singing, playing guitar, and recently discovered a love of acting.
Some things you might not know about Ros
- My hidden talent is drawing cartoons about my cat Fat Fat.
- If I could live in a book/TV show/movie, I would choose Gilmore Girls.
- If I weren’t a brand and web specialist, I’d be a naturalist.
Posts by this author
PROJECT
Let’s Give Marketing a Good Name
Marketing can be used for good, or for evil. Here are some thoughts on how marketing can be done with honesty and integrity.
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PROJECT
How Brand Concepts Inform Logo Design [A CASE STUDY]
We deconstruct the Gravity Group logo in terms of what it says and how it says it, translating strategy into visual design.
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PROJECT
Amazing, Inspiring, Good Enough to Watch Over And Over Title Sequences
When I’m chasing my tail on a creative project, like a website or logo, I usually have to force myself to forget about the project for a while and look around for inspiration in odd places. This post is a journey into one of those odd places I found: Amazing, inspiring, good enough to watch over and over title sequences.
Read more of Amazing, Inspiring, Good Enough to Watch Over And Over Title Sequences