Gravity Blog

Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.

Picture This: Instagram and Your Brand

Picture This: Instagram and Your Brand

It’s easy to picture why Instagram is crucial for a marketer’s everyday media mix. Although every social media platform has its benefits, I have recently been most excited to use Instagram — both...

Let’s Give Marketing a Good Name

Let’s Give Marketing a Good Name

Marketing sometimes gets a bad name, and I understand why. Often, it's used in disingenuous ways - to manipulate and to misdirect. That said, organizations need to market in order to survive and...

Meet Our New Production Van

Meet Our New Production Van

Gravity Group has a new production van! Predictably, I'm geeking out about this quite a bit. This 4-wheeled gear monster is customized inside and out to store a lot of equipment so we are prepared...

We Love Our Office Dogs

We Love Our Office Dogs

If you have visited our Facebook page, you may have noticed quite a few photos of dogs in the office. We are fortunate enough to provide a pet-friendly workplace and we love it. I recently added to...

Why Content Is Key to SEO

Why Content Is Key to SEO

Every industry has its own lingo, an alphabet soup of acronyms that are tossed around like chips at a casino. For digital marketers, the fun is taken to an all-new level because you have to know...

What is Brand Storytelling?

What is Brand Storytelling?

Here at Gravity Group we consider ourselves "Brand Storytellers" for the companies and organizations we work with. To dig into what that means, I conducted interviews with team members Steve Gilman,...

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