Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
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How Brand Concepts Inform Logo Design [A CASE STUDY]
Effective logo design requires a combination of intuition and strategy. I love this quote about how the two work together: “...by combining the intuitive immediacy of symbols and metaphors with...
Conveying Emotions Through Colors
They say a picture is worth a thousand words, but what about just a color? There’s a science behind which colors provoke certain emotions and each color can say a lot more than you might think. Why...
Integrating Traditional and Digital Media in Your Next Campaign
I once worked in an office where everyone spoke in buzzwords and there were meetings about meetings. It got to the point that we actually played Buzzword Bingo on conference calls so that we...
Winter Snow Photography Tips for Smartphones
Winter is my favorite time of year for many reasons, one of which is photography in the snow. Snow and ice can magically transform even the dullest of environments into something magical. For me, it...
Mark’s Favorite Video Tech of 2016
2016 has been another exciting year for imaging technology and while there were certainly a lot of advances and new exciting products released, below are my personal favorites. Drones Across the...
Behind the Scenes of a Commercial
Here at Gravity group, one way we tell stories is with commercials. It isn’t easy to pull off. I’m sure you’ve seen commercials get attention for their unique approach to grating on your nerves, and...
Amazing, Inspiring, Good Enough to Watch Over And Over Title Sequences
When I’m chasing my tail on a creative project, like a website or logo, I usually have to force myself to forget about the project for a while and look around for inspiration in odd places. This...
7 Essential Books for Business Leaders
Great marketing is informed by many disciplines—art, theater, psychology, sales, design, sociology—and I could list plenty more. Here is a ‘must read list’ of some of the best...
How We Used Illustrated Characters to Reach Kids
If you’re not sure illustrated characters are effective brand mascots, try walking down the cereal aisle at your local grocery store. Those characters connect with kids on an emotional level that...
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