Gravity Blog

Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.

Brand Gut Check

Brand Gut Check

In the rush to get creative messages out and sell products, marketers often neglect brand strategy. Without a clear strategy and a strong positioning statement to use as the touchstone for creative,...

Confusing Brand with Brand Identity

Confusing Brand with Brand Identity

I recently attended a “branding session” where I, along with other participants, was asked by a consultant to “brainstorm a brand”.  This was surprising to me on two levels.  First, the consultant...

Results powered by Integrated Marketing

Results powered by Integrated Marketing

About six weeks ago, we launched an integrated campaign for a client (for this post, they’ll remain anonymous since their campaign is still active), and I’m happy to report that our early results...

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