Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
Can You Disconnect?
Dictionary.com defines weekend as any two-day period taken as a weekly rest from one’s work, usually occurring between Friday evening and Monday morning. But all too often our nine-to-five becomes...
5 Tips for Marketing Your Non-Profit
Having been both a volunteer and Board Member of numerous non-profits and civic organizations, I've witnessed first-hand the struggle organizations face when trying to market themselves. Because...
5 Ways to Make Sure Your Video Stands Out
At Gravity Group we have a lot of great video production equipment - but pulling off a great shoot goes far beyond the fancy camera. Here are some basics that anyone working on a video should...
3 Marketing Lessons from the SuperBowl
I have a confession. I watch the SuperBowl for the commercials. Each year I look forward to seeing how the top brands will find ways to stand out, and this year’s power outage gave quick-thinking...
Managing PPC: Google AdWords Explained
You've seen the paid ads that appear on search results pages (SERPs), and there's a good chance that you've even managed one of these paid search or Pay Per Click (PPC) campaigns. I've found that...
Truth in Marketing – The Power of the Consumer Review
The era of making exaggerated product claims is long dead - at least it should be. But, some brands continue to use exaggerated claims, or “spin”, to sell products. In the hyper-connected,...
The Pros and Cons of RAW Capable Video Cameras
There’s certainly a lot of buzz on video industry blogs and websites about new “RAW capable” cameras, such as the new Black Magic Cinema Camera and the recently price-reduced RED ONE MX. These...
Behind the Scenes at a TV Shoot
Ever see a commercial and wonder how it was made? People are often amazed at the amount of equipment (lights, cameras, reflectors - oh my!) and time it takes to shoot a high-quality TV spot. Sure,...
5 SEO Myths
After talking with clients about ways to optimize their websites and swapping stories with other SEO consultants, I’ve noticed a few misconceptions about search engine optimization (SEO), regardless...
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