Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
Decoding Digital Marketing
As a marketer, there’s a good chance you’ve had your CEO or internal stakeholders stop by your office and request a digital campaign. But what is digital marketing, and where do you start? What Is...
The Key to Making a Great Video Testimonial: Listening
Creating a testimonial video is a collaborative endeavor that requires active and empathetic listening throughout: from the planning stages, through the interview, and especially in the editing...
Telling Your Brand Story
Stories are what move people and drive them to participate, believe, and often buy. A clear and compelling brand story is crucial to your company’s growth and success. How do you establish your...
Happy Birthday, SVO!
Congratulations to our client, Shenandoah Valley Organic, on five years of improving the lives of farmers, chickens, and home cooks. In 2012, the Founders of Shenandoah Valley Organic (SVO)...
Meet Ros O’Brien, Gravity Marketing
Here’s another chance to meet an essential behind-the-scenes member of the Gravity team. Ros is a writer, editor, graphic and web designer. She manages Gravity's internal marketing and helps as...
Visual Weight Matters in Marketing
Visual weight – a term you didn't know you knew. It's a concept that is so deeply embedded in design and marketing that it often goes unnoticed, but in this post I'm going to shine a light on it,...
Supercharge Your Marketing Game with Roadmaps
A roadmap is an important tool that keeps all marketing efforts on track--it creates a shared understanding of what is to be done and when, helps with marketing resource allocation, facilitates...
Meet Mark Fenton, Videographer
Here's a chance to meet an essential behind-the-scenes member of the Gravity team. Mark is a videographer, video editor, and all around media specialist. He's both an expert storyteller and tech...
7 Ways to Improve Your Email Marketing
Email can be an effective component in your marketing and communication strategy by creating an opportunity for an ongoing conversation with your audience. If done correctly, this conversation can...
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