Gravity Blog

Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.

Using Typography to Convey Emotion

Using Typography to Convey Emotion

Font choice, much like color choice, is an important part of design and can completely change the tone of a piece. The weight, texture, and shape of a font combine to determine how we perceive the...

Is Your Office On-Brand?

Is Your Office On-Brand?

Your Office Space Matters What your brand stands for should align with how your brand looks, feels, and behaves. This doesn't just apply to your visual identity and external messaging—it matters...

Designing for the Medium

Designing for the Medium

It’s often tempting, when designing a campaign, to keep things as consistent as possible across every component. While a good amount of consistency is great, each component has its own requirements...

Get Creative with the Gravity Team

Get Creative with the Gravity Team

We spend a lot of time talking about how important creativity is to marketing and design, but we don't often get to explore our team's purely creative side and the rich creative lives we live...

Decoding Digital Marketing

Decoding Digital Marketing

As a marketer, there’s a good chance you’ve had your CEO or internal stakeholders stop by your office and request a digital campaign. But what is digital marketing, and where do you start? What Is...

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