Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
What is Brand Architecture?
Brand Architecture is a system that organizes brands, products, and services to help customers access and relate to a brand. It helps structure a brand portfolio so that customers can easily tell...
5 Steps for Creating a Marketing Plan
Marketing isn’t like the movies – it’s not all glitzy TV shoots and happy hours. It’s complex. And if you’re reading this, you’ve probably experienced that firsthand. While not that long ago a...
The New Era of Networking
Late-night events. Business cards. Happy hours. Trade shows. These were all hallmarks of the traditional definition of the term “networking.” Well, pre-2020 anyway. As we look back on the last 18+...
Creating a Thriving Workplace Culture
If the last 18 months have taught us anything, it’s that a thriving workplace culture isn’t limited to a pseudo-modern company that offers beer and ping pong. No, it’s that thriving workplaces...
A Conversation with George Tannenbaum
Gravity Group President Steve Gilman had the pleasure of sitting down and talking with a true veteran of the advertising industry and an absolute icon of copy and copywriting, George Tannenbaum. For...
Beyond Campaigns: The Evolution of the Marketing Roadmap
As Marketers we often wear many hats, and it's easy to get caught up doing things the way they've always been done. But if we're not willing to keep up-to-date and take advantage of new...
Is Your Office On-Brand?
Your Office Space Matters What your brand stands for should align with how your brand looks, feels, and behaves. This doesn't just apply to your visual identity and external messaging—it matters...
Tips for Breathtaking Landscape Photography
Whether photography is your hobby or you just want to take better landscape photos with your phone, here are a few tips I have gathered that can help you improve your landscape photos. Golden and...
A Marketer’s Guide to Starting the New Year Right
It’s that time of year when the busyness of the holidays has faded, you’ve settled back into the routine of 5-day work weeks, and a year’s worth of marketing efforts stretch in front of you,...
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