Brand Story Podcast
The Brand Story podcast features in-depth conversations with marketers, leaders, and brand storytellers about their professional journeys and the impact they’re making on the world around them.
Writing for President Obama featuring Terence Szuplat
Former President Obama Speechwriter and Founder of Global Voices Communications
Writing for President Obama
Terence Szuplat had the opportunity of a lifetime at just 20 years old – a speechwriting internship in the White House. It’s what led to his passion for presentation writing, and after freelancing for many years, he returned to the White House to become one of former President Obama’s longest-serving speechwriters. In this episode of Brand Story, Terry talks about the importance of telling a story in everything you write and what it takes to connect with an audience.
Dialogue and Deliberation featuring Lori Britt
Professor of Communication and Co-Director of ICAD at James Madison University
Dialogue and Deliberation
There’s a difference between communicating with someone and having an intentional conversation. As a Professor of Communication and Co-Director of ICAD at James Madison University, Lori Britt has spent her career teaching others how to identify their own personal schema and the walls that may be preventing them from effectively engaging with others. Whether you’re speaking to an individual or working as a group, her insights will prove valuable in helping shape your next conversation.
Season 1 Favorite Moments featuring Steve Gilman
In this episode, our president, Steve Gilman, revisits some of his favorite moments from past Brand Story episodes to discuss branding, marketing, and leadership.
Season 1 Favorite Moments
We’ve had many insightful conversations over the past year with a variety of guests, each one with a unique story to tell. Their experiences shine a light on the different aspects that make for successful brands, and in this episode of Brand Story, we’re revisiting some of our favorite moments. You’ll hear from expert marketers, brand strategists, and content creators as we recap key moments from past episodes that will inspire your next business move.
Demystifying Web3 featuring Alison McCauley
Best-Selling Author and Web3 Keynote Speaker
Demystifying Web3
As blockchain technology continues to grow, it’s become clear that this new technology is not just a passing phase. People are still experimenting with its uses and how it can impact consumers’ lives. But for a lot of us, the concept still seems like a foreign language. Alison McCauley has been working to change that. She’s spent the past five years working to demystify the space, and in this episode she breaks down the basics of what Web3 means for consumers.
Running Toward Challenges featuring Kristen Cavallo
CEO at The Martin Agency
Running Toward Challenges
What do you do once you’ve been named Adweek’s Ad Agency of the Year? You set the next goal. As the two-time winner, The Martin Agency understands how important it is to keep that momentum going. And as the CEO, Kristen Cavallo is always running toward the next challenge. Her mission? Fight Invisibility.
Platform of Generosity featuring Callie Schweitzer
Head of Creator Programs at LinkedIn
Platform of Generosity
Keep at it. It’s a simple phrase that has stuck with Callie Schweitzer since the third grade. It’s an important reminder to keep learning and growing, to embrace feedback and constructive criticism. As the Head of Creator Programs at LinkedIn, Callie passes this advice and more to aspiring content creators. Tackling common mistakes and insider tips, Callie shares with us how to take advantage of the opportunities on LinkedIn and why finding yourself outside of work is a powerful influencer.
Creating Content with Purpose featuring Andy Crestodina
Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc.
Creating Content with Purpose
Being able to answer “what’s in it for the visitor” is one of the most overlooked aspects of website and content creation. It’s what Andy Crestodina, Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc., has spent his career teaching others to do better, and in the latest episode of Brand Story, he’s sharing his tips for content creation with listeners.
Turning Innovation into Strategy featuring Lindsey Laughlin
Vice President and Marketing Strategist at Gravity Group
Turning Innovation into Strategy
Sustaining innovation, low-end disruption, new-market disruption. Three main types of innovation are discussed by Gravity’s own Vice President, Lindsey Laughlin. How and when you use each type is based on your place in the market. In this episode, Lindsey guides us through innovation opportunities and disruptive strategy, providing thought-provoking examples and advice on how to better frame your product or service for your audience.
Cultivating Emotional Intelligence featuring Connie Hess
Partner and General Manager at Valley Engineering
Cultivating Emotional Intelligence
When you’re looking at hiring employees, are you considering intellectual intelligence or emotional intelligence? While it shouldn’t be one or the other, emotional intelligence can often be seen as not as important. But when you’re working to build company culture, it can sometimes mean the difference between thriving and surviving. For Connie Hess, co-owner and partner at Valley Engineering, understanding and adapting to employee needs is one of the most important things a company should do to create an environment for employees to be proud of.
Art of Brand Experience featuring Sarah Moore
Senior Vice President Marketing at MGM Resorts International
Art of Brand Experience
When you think of intimate and intentional brand experiences, what comes to mind? Often, we equate those experiences with smaller, mom-and-pop shops or perhaps a local boutique hotel. In fact, for those outside the hospitality sector, rarely would a city like Las Vegas come to mind. However, MGM Resorts International’s SVP of Marketing, Sarah Moore, has made it her personal mission during and post-COVID-era to create the kind of personal experiences that resonate with their resorts’ customers, ultimately turning them not only into raving fans — but avid returners.
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