Episode 70
Brand Story Podcast

Creating a Video Content Strategy

featuring Tom Langan

Founder of Talex Media and Author of Legendeering

Tom Langan, Founder of Talex Media and Author of Legendeering, talks about visual storytelling and crafting a video communication strategy with our president, Steve Gilman.

Ever wonder how a two-time Emmy nominee approaches storytelling? From working on shows like What Not to Wear and Wife Swap to Coast Guard Alaska, Tom has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling.

When we see a bit of media that makes us feel something, we can tell the difference. That’s why it’s so important to put your audience first and deliver content that resonates with them emotionally. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legendeering, a guide for a video communication strategy, and the role reciprocity plays in communication strategies. His episode is full of examples of how to talk to people like people to build connections and add value to your stories.

About the Guest

Tom Langan

Founder of Talex Media and Author of Legendeering

Tom is a two-time Emmy Award nominated director of photography and founder of Talex Media, a media production company focused on humanizing the world of business through better communication. He’s also the author of the book Legendeering, a guide for a video communication strategy based on the power of authentic human relationships. During his 20-year career, he’s produced hundreds of hours of national and globally distributed programming for major broadcasters including BBC, NBC Universal, and Discovery and now works with entrepreneurs, nonprofits, and mission-driven organizations to help them positively impact their communities, shape the future of their industry, and build meaningful, long-lasting relationships with their audience.

Quickfire Q&A

What made you fall in love with telling stories with cameras?

Tom: I was always enamored with visual storytelling to some degree. I had gotten really into still photography when I was a kid. My parents got me my first camera when I was 13, it was a 35-millimeter film camera, and I fell in love with being able to tell stories in a single image.

What would you name this chapter of your life right now?

Tom: The Runway. I feel like I’m at a point professionally and even personally where I’m really starting to hit my stride. I’m really starting to get up to speed and feel like I’m doing what I’m meant to be doing.

If you could give your younger self any advice, what would it be?

Tom: I would tell myself to stop worrying so much about the future and focus more on enjoying what’s happening right now.

About The Host

Steve Gilman

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.