Episode 73
Brand Story Podcast

Leveraging Your Humanity

featuring David J.P. Fisher

Author of "Networking in the 21st Century" and President of RockStar Consulting

David J.P. Fisher, Author of "Networking in the 21st Century" and President of RockStar Consulting, discusses the human approach to sales and marketing with our president, Steve Gilman.

Human beings were wired for connections. No matter how much new technology is introduced, the biggest differentiator between success and failure is going to come down to forming that human connection. Everyone is looking for a human perspective, whether you’re talking about sales, marketing, or customer service. This is especially true in today’s day and age when AI is taking the world by storm.

In this episode, Steve and David discuss the importance of storytelling, building trust, and the impact of technology on sales while sharing some of their early sales experiences. The conversation touches on the psychology of human connection, the fear of rejection, and what it means to leverage your humanity.

About the Guest

David J.P. Fisher

Author of "Networking in the 21st Century" and President of RockStar Consulting

David is the author of “Networking in the 21st Century” and President of RockStar Consulting, a professional development consultancy focused on providing LinkedIn coaching and messaging support, social selling training, and fractional sales coaching/management services. He is a keynote speaker, author, and coach focused on helping others build their digital influence, increase sales effectiveness, and create stronger personal connections.

Key Takeaways

One of the most underused opportunities we have in the digital age is to comment. But it's not always easy. So the first thing to acknowledge is that there might be some fear, but it's also recognizing that all you're trying to do is connect with the person. Imagine the person who posted just said whatever they posted to you in person — what would you say back to them?

A lot of times we think with the right sales process or the right marketing campaign, you can sell anything. But that's actually not the case. The market will only bear so many inferior products for so long until it says "no thanks."

Point of view can't be outsourced. So going out as a marketer, as a salesperson, as an entrepreneur, and having that point of view, that perspective, it doesn't have to be controversial or loud or anything but it has to be unique to you.

About The Host

Steve Gilman

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.