Episode 69
Brand Story Podcast

Personal Branding on LinkedIn

featuring Liam Darmody

Brand Strategist

Liam Darmody, Brand Strategist, talks about building your personal brand on LinkedIn with our president, Steve Gilman.

Only about 25% of people use LinkedIn on a monthly basis — where do you stand? Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to build your own personal brand, and our conversation with Liam will help you get started.

In this episode, Liam emphasizes the importance of authenticity, consistency, and patience on LinkedIn to establish a strong personal brand. He shares insights on attracting unknown opportunities through building your personal brand and tips for using the platform to its full potential. By sharing his personal journey and insights on the platform, Liam shows us how to take the phrase, “there are no strangers here, only friends you haven’t yet met” to heart.

About the Guest

Liam Darmody

Brand Strategist

Liam is a personal brand strategist and self-professed LinkedIn nerd who helps founders and executives build their personal brands. He spent two decades scaling go-to-market operations at tech startups before founding Liam’s Brand Stand, his consultancy that focuses on helping others establish and build their personal brand on LinkedIn.

Quickfire Q&A

What kind of advice would you give people who are scared or hesitant to jump into LinkedIn?

Liam: Don’t be hard on yourself. Don’t give yourself grief about the fact that you have this anxiety, because most people have this anxiety. The truth is that a single-digit percentage of LinkedIn members create content on a weekly basis, and only about 25% of people are using this platform on a monthly basis.

What is the best way to behave once you're on LinkedIn?

Liam: I typically tell people to create content as if they were writing in a journal that they would share with family, friends, and colleagues because typically speaking, you’re being comfortable writing as yourself. You’re putting your genuine thoughts down there from the heart. They’re authentic, but you’re not going to go overboard.

If you could give your younger self any advice, what would it be?

Liam: Don’t worry so much and don’t be in a hurry. Look at every experience as an opportunity to learn something new and potentially discover something that you’re good at as opposed to viewing every new experience as a potential risk or threat.

Related Links

Liam on LinkedIn

About The Host

Steve Gilman

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.