Episode 72
Brand Story Podcast

Harnessing the Potential of AI

featuring Alison McCauley

Best-Selling Author and AI Strategist

Alison McCauley, Best-Selling Author and AI Strategist, talks about AI advancements and how to unlock its potential with our president, Steve Gilman.

From writing and coding to grocery store and drive-thru assistance, the rapid evolution of AI is hard to ignore. Companies are either embracing the new technology or banning it altogether, and individuals are still struggling to figure out the role it plays in their daily lives. Enter Alison McCauley, a top voice in the world of AI who’s helping others harness its potential and accelerate the market adoption of transformative technology.

In this episode, Alison and Steve revisit the world of AI and the importance of developing a relationship with AI tools. They discuss the acceleration of AI adoption over the past two years and how organizations and individuals can respond to make sure they aren’t left behind.

About the Guest

Alison McCauley

Best-Selling Author and AI Strategist

Alison is a keynote speaker, AI consultant, and bestselling author of the book Unblocked. As a top voice in the world of AI, her articles have appeared in publications such as the Harvard Business Review, Forbes, and VentureBeat. She is also the founder of Unblocked Future, a strategy firm focused on accelerating the effective adoption of transformative technology.

Key Takeaways

We're only at the very beginning of what's going to be an amplified acceleration. The innovation is happening, but AI is also learning how to improve itself. It's learning how to improve and make better models. So what we see now is actually the slowest period that will happen.

Right now it's about speed to learn. How do we learn faster? How do we ingest faster? AI is almost like this organism in the organization. It's more than just typical software. So we need to develop this new relationship and how we think about it and collaborate together.

As we get better at understanding how to harness these tools, we'll be able to develop digital workers or digital teams where AI is actually performing like a team or a worker. Having intent and thinking about what kind of relationship you want and what you want from this AI is very useful for a mindset shift in how you work with it.

About The Host

Steve Gilman

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.