Dr. Marcus Collins, Best-Selling Author & Marketing Professor at University of Michigan unpacks the complexities around culture and human behavior with our president, Steve Gilman.
Ask 50 different people to define culture and you’ll get 50 different responses. It’s a word we often use but seldom fully understand. It influences human behavior more than we realize, and it’s the main topic Dr. Marcus Collins unpacks in this episode of Brand Story.
After an exciting career journey working on projects with Apple, Wieden+Kennedy, and even Beyoncé, Marcus now finds himself in academia where he continues to not only learn more about human behavior but teach others about it. Hear from Marcus as he walks us through the relationship between culture and human behavior and the influence it has on our thoughts and actions. Throughout the episode, Marcus and Steve engage in thought-provoking discussions about culture, empathy, and the power of emotions in decision-making.