Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
Visual Weight Matters in Marketing
Visual weight – a term you didn't know you knew. It's a concept that is so deeply embedded in design and marketing that it often goes unnoticed, but in this post I'm going to shine a light on it,...
Supercharge Your Marketing Game with Roadmaps
A roadmap is an important tool that keeps all marketing efforts on track--it creates a shared understanding of what is to be done and when, helps with marketing resource allocation, facilitates...
Meet Mark Fenton, Videographer
Here's a chance to meet an essential behind-the-scenes member of the Gravity team. Mark is a videographer, video editor, and all around media specialist. He's both an expert storyteller and tech...
7 Ways to Improve Your Email Marketing
Email can be an effective component in your marketing and communication strategy by creating an opportunity for an ongoing conversation with your audience. If done correctly, this conversation can...
Brand and Marketing Industry Updates for June and July
Here are some updates on what the marketing and branding industry has been up to! Instagram will be launching two new features: a "Mute" function and a "You're All Caught Up" message. Mute is a...
Creator’s Block and How to Break It
“Write a blog post, make it pop, give it a hook and a bang, and above all, make sure it's creative.” Being creative always sounds fun and easy; however, anyone who has ever needed to be creative on...
Brand and Marketing Industry Updates for April and May
Here are some updates on what the marketing and branding industry has been up to! For the first time ever, Pepsi has overtaken Coke as the Effie Award's Most Effective Brand. This is notable, as...
Make a Difference: Your Guide to Office Composting in the ‘Burg
At Gravity, we've been composting our food waste for over a year and a half in an effort to reduce our carbon footprint. Since we started our composting program, we've significantly decreased our...
Brand and Marketing Industry Highlights from March & April
Catch up on what the marketing and branding industry has been up to! Google removed nearly double the amount of “bad ads” from its digital conduit from the previous year. Google is making an effort...
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