Episode 43
Brand Story Podcast

Purpose-Based Branding

featuring Laura Hutfless

Co-Founder at FlyteVu

Laura Hutfless, Co-Founder at FlyteVu, talks about embracing your brand’s purpose with our president, Steve Gilman.

There’s a difference between liking your work, and being proud of it. As jobs and companies evolve, it’s important to keep the ‘why’ in mind.

For Laura Hutfless, that ‘why’ was the baseline for starting FlyteVu. The full-service entertainment marketing agency helps brands connect with consumers via the power of pop culture and purpose. It’s about more than just selling a product, it’s about inspiring change. And when you create a business or product with a purpose that people support, you’ll see better results across the board.

In this episode, you’ll hear from Laura about what it means to embrace your brand’s purpose and lead with responsibility. She shares her career journey, finding her ‘why’, and the importance of brands giving back.

About the Guest

Laura Hutfless

Co-Founder at FlyteVu

Laura is a co-founder of FlyteVu, a Nashville-based entertainment marketing agency that connects brands to consumers through compelling storytelling, unparalleled experiences, and the power of pop culture. She’s been named to Billboard’s Branding Power Player List, Country Power Player List, “40 under 40” power player list, and the “30 under 30” list. She also serves on Boards of the Country Music Association and The Onsite Foundation, and as part of her philanthropic efforts, helped develop a first-of-its-kind trauma-informed therapeutic program called “Triumph Over Tragedy”.

Quickfire Q&A

What's a trait of yours that you used to think was a weakness, and now you think is a strength?

Laura: I’m very direct, what you see is what you get. I don’t sugarcoat anything. I think in the corporate environment, that was a weakness, and that’s actually a heart of an entrepreneur. I think that drive and that ability to see new and better ways to do things, not take no for an answer, that wasn’t always appreciated in a corporate environment. It is as an entrepreneur.

If you could go back and give your younger self any advice, what advice would you give?

Laura: Don’t compare. I think of how many times in life we do that – we don’t move forward with something because we think someone’s better or they’re farther along than we are. So I think I would’ve told my younger self, just run your own race.

Related Links

Laura on LinkedIn

About The Host

Steve Gilman

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.