Laura Hutfless, Co-Founder at FlyteVu, talks about embracing your brand’s purpose with our president, Steve Gilman.
There’s a difference between liking your work, and being proud of it. As jobs and companies evolve, it’s important to keep the ‘why’ in mind.
For Laura Hutfless, that ‘why’ was the baseline for starting FlyteVu. The full-service entertainment marketing agency helps brands connect with consumers via the power of pop culture and purpose. It’s about more than just selling a product, it’s about inspiring change. And when you create a business or product with a purpose that people support, you’ll see better results across the board.
In this episode, you’ll hear from Laura about what it means to embrace your brand’s purpose and lead with responsibility. She shares her career journey, finding her ‘why’, and the importance of brands giving back.
About the Guest
Laura Hutfless
Co-Founder at FlyteVu
Laura is a co-founder of FlyteVu, a Nashville-based entertainment marketing agency that connects brands to consumers through compelling storytelling, unparalleled experiences, and the power of pop culture. She’s been named to Billboard’s Branding Power Player List, Country Power Player List, “40 under 40” power player list, and the “30 under 30” list. She also serves on Boards of the Country Music Association and The Onsite Foundation, and as part of her philanthropic efforts, helped develop a first-of-its-kind trauma-informed therapeutic program called “Triumph Over Tragedy”.
