Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss the importance of knowing and connecting with your audience and having consistency in both your internal and external messaging.
Brand Story Breakroom: Consistency and Knowing Your Audience
You can have the best brand position, and you can be ready to execute it and start executing externally, but if you haven't put the same work internally, it just won't work.
[Consistency] is not that we have something scheduled every day, but it's how can we, with each touchpoint we have with our audience, make sure that we're singing from the same song sheet?
The customer is always the hero of the story, and it's important to always remind ourselves who we're talking to.
The job of a great marketer is to translate into the audience's language.