Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, hear why Chewy succeeded when Pets.com failed, and how Liquid Death’s brand position speaks to their audience.
Brand Story Breakroom: Chewy and Liquid Death
Timing and being relevant to the day is everything with brands.
Building a connection with your audience can make or break your business.
Once customers get used to a personal touch from a brand, they start to expect it, and if you stop doing it, it will become a dissatisfier.
Be bold and daring. Don’t just imitate what your competitors are doing. Find out what’s unique about your brand and celebrate it.