Episode 46

Brand Story Podcast

Embracing Effective Communication

with Karen Nicholas

Communications Professional and Freelance Writer

Karen Nicholas, Communications Professional and Freelance Writer, discusses effective communication methods with our president, Steve Gilman.

How many times have you sent an email or posted on social media only to be met with silence? Whether it’s internal or external communications, it’s important to be intentional in both your words and timing in order to effectively connect with other people and make sure your message is heard. It’s the difference between talking “at” people and talking “to” them.

There’s a bit of an art to good communication, and yet so many people still treat it as an afterthought. In this episode of Brand Story, Karen shares why communication strategies should be at the forefront of your projects to help produce results, and why your employees should be your first audience. She shares insights on how to shape your messaging to stick to the three B’s, why stories can help your message resonate better, and how the illusion of communication can impact how we react.

About the Guest

Karen Nicholas

Communications Professional and Freelance Writer

Karen is a strategic communications professional and freelance writer. She is currently the Communications Manager for Social and Digital Engagement at TreeHouse Foods, and has an extensive background working in media relations, editorial content creation, internal communications, and employee relations.

Quickfire Q&A

If you could go back and give your younger self some advice, what would you tell yourself?

Karen: Ask the question, don't worry about looking stupid. We admire the person in the room that has the courage to raise their hand and ask the hard question that everyone else is thinking but scared to ask.

Why do you think effective communication is so neglected in internal communications?

Karen: I think because we have a project or a campaign we're launching or something, and we're so focused on reaching the finish stage. Then we go, oh, we have to communicate it, we have to share it. But instead of building it at the beginning, we don't bring it in until the end.

About The Host

Steve Gilman

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.

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