Carolyn Walker, CEO and managing partner of Response, talks about the value of a brand and finding the balance between performance marketing and brand building with our president, Steve Gilman.
Your brand reputation goes beyond marketing campaigns and product messaging. It’s every touch point, every interaction your audience has with your brand, including your frontline employees. As Carolyn Walker reminds us: your brand isn’t what you say it is, it’s what your customers say it is, and if your customers have a bad experience, it can cause a ripple effect on your brand’s reputation.
As the CEO and managing partner of Response, an independent marketing agency, Carolyn helps brands “punch above their weight” and develop creative solutions to build their brands. In this episode, we hear from Carolyn about the importance of brand building for the long term and finding a balance with performance marketing. She shares how the customer experience can impact your brand value, and how to use your brand messaging to talk to your future audience.