Episode 28
Brand Story Podcast

Season 1 Favorite Moments

featuring Steve Gilman

In this episode, our president, Steve Gilman, revisits some of his favorite moments from past Brand Story episodes to discuss branding, marketing, and leadership.

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.

Over the past year, we’ve spoken with leaders from a wide range of industries, and each guest has brought their extensive knowledge to the program so that our listeners can learn from their experience. So for this episode, we’ve pulled out some of our favorite moments related to branding, marketing, and leadership.

Whether you’re looking at content creation, working to improve your brand and marketing efforts, or just looking for tips on leadership and storytelling, this episode brings together some of the top advice all in one place. If you’re new to Brand Story or simply looking to rediscover a previous episode, the stories and discussions here will act as inspiration for your career or next project.

About the Guests

Kelly O' Keefe & Matt Williams

Founding Partner and CEO, Managing Partner and Chief Growth Officer, Brand Federation

Listen to Kelly & Matt’s full discussion about brands here.

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Connie Hess

Partner and General Manager at Valley Engineering

Hear more about leadership from Connie in her full episode here.

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Andy Crestodina

Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc.

Hear more about content creation in Andy’s full episode here.

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Sarah Moore

Senior Vice President Marketing at MGM Resorts International

Listen to Sarah’s full episode about brand experience here.

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Patricia Corsi

Global Chief Marketing and Digital Officer at Bayer Consumer Health

Listen to Patricia’s full discussion on brand purpose and marketing here.

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Jay Harrington

President of Harrington Communications

Learn more about authentic storytelling in Jay’s full episode here.

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Scott Witthaus

Film and Video Editorial, Faculty – Brandcenter at VCU

Listen to Scott’s discussion on healthy skepticism in his full episode here.

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George Pace

Founder of Shenandoah Valley Angel Investors

Hear George’s advice for leaders in his full episode here.

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Callie Schweitzer

Head of Creator Programs at LinkedIn

Learn more about LinkedIn and authentic content creation in Callie’s full episode here.

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Kristen Cavallo

CEO at The Martin Agency

Listen to Kristen’s discussion on marketing and embracing fear in her full episode here.

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Words of Wisdom

“Sometimes brands want to be everything to everyone and they end up being nothing to everyone.”

 Patricia Corsi

“When you pay attention to questions that clients ask you or struggles you’ve had in the past…whatever things that you learned…that’s the kind of thing that resonates and builds an audience and allows you to have a platform that people pay attention to.”

 Jay Harrington

“At the center of LinkedIn, it is about connecting people to economic opportunity. That is the ethos that our members bring, and I think that’s something that is so critical to maintaining a platform that feels like a discussion, that feels conversational and not like broadcast.”

 Callie Schweitzer

“If we start a process of being a lifelong learner and just keeping the mindset that we continue it on, then I think that’s some of the best advice that I could give anybody because getting stuck in your ways does no one any good at all.”

 Connie Hess