Callie Schweitzer, Head of Creator Programs at LinkedIn, talks with our president, Steve Gilman, about the LinkedIn community, content creation, and finding your voice.
If someone asked you to describe yourself, what would you say? A lot of us might start by explaining our career or job title. But digging deeper and understanding who you are outside of work is just as important. It’s something LinkedIn has helped shine a light on in recent years, allowing its users to be vulnerable and showcase their real selves. It’s also allowed Callie Schweitzer the opportunity to influence and encourage fellow creators to do the same.
Connecting creators to opportunities is what Callie does best. It’s the main goal of LinkedIn’s Creator Accelerator Program. As more people migrate to the platform and start to explore content creation, it’s important to set realistic expectations. Experimenting with posts and finding your voice is an important first step in the process, but so is being authentic.
In this episode, we hear from Callie about how to break into content creation on LinkedIn and the importance of finding yourself outside of work. She also shares the advice she received back in third grade and how three simple words influenced her growth mindset.