Episode 25
Brand Story Podcast

Platform of Generosity

featuring Callie Schweitzer

Head of Creator Programs at LinkedIn

Callie Schweitzer, Head of Creator Programs at LinkedIn, talks with our president, Steve Gilman, about the LinkedIn community, content creation, and finding your voice.

If someone asked you to describe yourself, what would you say? A lot of us might start by explaining our career or job title. But digging deeper and understanding who you are outside of work is just as important. It’s something LinkedIn has helped shine a light on in recent years, allowing its users to be vulnerable and showcase their real selves. It’s also allowed Callie Schweitzer the opportunity to influence and encourage fellow creators to do the same.

Connecting creators to opportunities is what Callie does best. It’s the main goal of LinkedIn’s Creator Accelerator Program. As more people migrate to the platform and start to explore content creation, it’s important to set realistic expectations. Experimenting with posts and finding your voice is an important first step in the process, but so is being authentic.

In this episode, we hear from Callie about how to break into content creation on LinkedIn and the importance of finding yourself outside of work. She also shares the advice she received back in third grade and how three simple words influenced her growth mindset.

About the Guest

Callie Schweitzer

Head of Creator Programs at LinkedIn

As a previous senior editor and now Head of Creator Programs at LinkedIn, Callie oversees its Creator Accelerator Program, part of the platform’s $25 million commitment to supporting creators. Prior to joining LinkedIn she was the Chief Content Officer at Arianna Huffington’s Thrive Global and held senior leadership positions at Time Inc. and TIME, Vox Media, and Talking Points Memo. She has been named twice to Forbes’ 30 Under 30 Media list, referred to as “the future of media” by Business Insider, and named an AdWeek Future Publisher.

Quickfire Q&A

If you weren't the LinkedIn global creators lead, what would you do? What would you be?

It’s funny I grew up loving musical theater and did all of the musicals at school and went to a sleep-away camp called Stagedoor Manor Performing Arts for six weeks, several years. So I think there is a world in which I might be a performer or some kind of newscaster or something. Otherwise, maybe running a media company.

What is a must-read for you? What would you recommend people read or listen to?

I love The Information’s Creator Economy Newsletter. I also love a newsletter called Big Spaceship, which someone had recommended to me and it’s really a fun curation of culture. And then The Future Party, which was recommended to me by the VP of Marketing at Homie, Matt Kerbel. I love those three. I read them every single day.

If you could give your younger self any advice, what would it be?

A mentor at Time Inc. gave me advice that I think about all the time. She said, “to most people, I would say impatience is a virtue. And to you I would say patience is a virtue.” And she meant it in the spirit that I was always getting ahead of myself. I thought that it was such a beautiful way of saying, “be patient, it will happen, it will come.”

About The Host

Steve Gilman

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.