Episode 21
Brand Story Podcast

Art of Brand Experience

featuring Sarah Moore

Senior Vice President Marketing at MGM Resorts International

Sarah Moore, Senior Vice President of Marketing at MGM Resorts International, talks to our president, Steve Gilman, about the importance of brand experience in this episode of Brand Story.

When March 2020 hit and the COVID Era was ushered in seemingly overnight, no industry was left unscathed. However, few were hit as hard as the hospitality and entertainment industries. And few cities were hit as hard as Las Vegas, Nevada, home of several world-class MGM Resorts.

Like many brands, what the marketing team was able to accomplish in the weeks and months that followed served to create an affinity in the minds and hearts of their current customers, but they also set the bar for leadership, showing how brands can and should operate even in the most difficult of circumstances.

Sarah Moore has built her career creating brand experiences across MGM’s properties. As its SVP of Marketing, Sarah knows firsthand what the resorts’ customers have come to know and love as they experience the different brands within MGM International. Not only in the pre-COVID world but what customers have come to appreciate in the era since — and the role intimate and intentional experiences play alongside empathetic leadership in that overall experience.

About the Guest

Sarah Moore

Senior Vice President Marketing at MGM Resorts International

From her early days as an event planner at the Venetian to a Marketing Manager at MGM Resorts International, Sarah Moore’s impact has risen along with her titles. Her journey has included various marketing and brand roles and titles throughout her 16-year career, all of which have culminated in her leading the brand and vision of MGM Resorts International as SVP of Marketing — throughout the pandemic era, no less.

Quickfire Q&A

What advice would you give to someone who's looking to get into this line of work and in the marketing and hospitality industry?

Your career is not a ladder, it’s a jungle gym. Just be willing to really try different things. I’m a poster child for raising my hand and going into different areas and saying, “Yeah, I might not have that experience, but I want to try it.”

If you weren't a marketer, what would you be doing?

Pastry chef. I love to bake. And I’ve always said if I wasn’t a marketer, I would’ve gone to culinary school.

What do you think is the best kept-secret of Vegas, whether a place to eat or experience?

The outdoor scene and your ability to be eating dinner at PRIME and then the next morning hiking at Mount Charleston. Then, it’s the off-strip diners. It’s unbelievable people don’t realize all these strip chefs, they eventually go off-strip and they open these amazing little boutique-style restaurants where you’ll have the best meal of your life. Plus, the downtown scene. People don’t realize Vegas has what we call downtown. Like, the strip is not downtown. And the Arts District and the restaurant offerings… It’s amazing.

About The Host

Steve Gilman

As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.