Sarah Moore, Senior Vice President of Marketing at MGM Resorts International, talks to our president, Steve Gilman, about the importance of brand experience in this episode of Brand Story.
When March 2020 hit and the COVID Era was ushered in seemingly overnight, no industry was left unscathed. However, few were hit as hard as the hospitality and entertainment industries. And few cities were hit as hard as Las Vegas, Nevada, home of several world-class MGM Resorts.
Like many brands, what the marketing team was able to accomplish in the weeks and months that followed served to create an affinity in the minds and hearts of their current customers, but they also set the bar for leadership, showing how brands can and should operate even in the most difficult of circumstances.
Sarah Moore has built her career creating brand experiences across MGM’s properties. As its SVP of Marketing, Sarah knows firsthand what the resorts’ customers have come to know and love as they experience the different brands within MGM International. Not only in the pre-COVID world but what customers have come to appreciate in the era since — and the role intimate and intentional experiences play alongside empathetic leadership in that overall experience.