Kristen Cavallo, CEO of The Martin Agency, talks with our president, Steve Gilman, about finding new challenges and how their team is fighting invisibility.
In today’s world, 84% of advertising goes unnoticed. It’s a shocking statistic that’s led advertisers to adapt their strategies and discover new ways to become relevant. Nowadays it’s more about recollection and conversation than general awareness, so your messaging matters more than ever. For Kristen Cavallo and The Martin Agency, this is just one small way they fight invisibility.
Whether it’s producing double-digit growth, embracing diversity, or leading her team to win AdWeek’s Ad Agency of the Year (twice), Kristen has always ran toward the next challenge. For her, fear and change are motivators, and she encourages her team to embrace them as well. Her career journey and experience as CEO of The Martin Agency is full of inspiring lessons that will help you guide your team toward your next big goal.