Kristen Cavallo, CEO of The Martin Agency, talks with our president, Steve Gilman, about finding new challenges and how their team is fighting invisibility.
In today’s world, 84% of advertising goes unnoticed. It’s a shocking statistic that’s led advertisers to adapt their strategies and discover new ways to become relevant. Nowadays it’s more about recollection and conversation than general awareness, so your messaging matters more than ever. For Kristen Cavallo and The Martin Agency, this is just one small way they fight invisibility.
Whether it’s producing double-digit growth, embracing diversity, or leading her team to win AdWeek’s Ad Agency of the Year (twice), Kristen has always ran toward the next challenge. For her, fear and change are motivators, and she encourages her team to embrace them as well. Her career journey and experience as CEO of The Martin Agency is full of inspiring lessons that will help you guide your team toward your next big goal.
About the Guest
Kristen Cavallo
CEO at The Martin Agency
As the first female CEO of The Martin Agency, Kristen works to create impactful ideas for clients like GEICO, Oreo, UPS, CarMax, Old Navy, DoorDash and Axe. Her mission is to help fight invisibility – with breakthrough work and an inclusive culture. Whether she’s tackling key issues or traveling to new places, she’s most comfortable when she’s outside her comfort zone.
