Andy Crestodina, Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc., shares tips on creating content for different mediums in his conversation with our president, Steve Gilman.
Back in the early 2000s website era of skip intro buttons and weird animations, Andy Crestodina was breaking into the world of content marketing. With the founding of Orbit Media Studios Inc. he began his journey in the world of digital strategy, search engine optimization, and content creation.
So many businesses still fail to understand the importance of giving their content purpose and answering the simple question, “what’s in it for the visitor?” Introducing basic empathy into your content creation can help visitors become customers.
In this episode, Andy breaks down some of the common misconceptions about content creation. We discuss the impacts of buying emotionally and the benefits of sharing quality content with your audience. Because as Andy likes to say, “content marketing is a contest of generosity”.
About the Guest
Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc.
Andy has been working in the digital marketing space for over 20 years and has provided digital strategy to more than a thousand businesses. He’s a top-rated speaker at national conferences and was previously named one of the ‘Top 10 Online Marketing Experts to Watch’ by Forbes, among many other notable accolades. His published work can be found on numerous top marketing websites and in his book, Content Chemistry.