In this episode, Steve talks with Scott Witthaus, partner at Low Country Creative and a professor of visual storytelling at VCU’s Brandcenter.
Scott Witthaus, managing partner of Low Country Creative, has seen the field of video production change greatly over his 35-year career, and he has some advice for all the visual storytellers out there: embrace the change. (He’s even a bit jealous of all the opportunities for the newbies in the field.)
But one of the side effects of new technology — the immediacy to turn it around — creates a blind spot for brands. From bad ideas and focusing too much on visual execution to not shooting to edit, he stresses the importance of being very thoughtful and thorough in your work.
About the Guest
Film and Video Editorial, Faculty - Brandcenter at VCU
What He Does
A visual storyteller, Scott is a managing partner of Low Country Creative and teaches the next generation of brand leaders as a professor at VCU Brandcenter.
Words of Widom
“Working on a brand is like bowling with the gutter guards down. The brand itself will keep you in the lane, but you throw gutter balls all day long if you’re not telling that story correctly.”