Kelly O’Keefe and Matt Williams from the Brand Federation talk with our president, Steve Gilman, about the relationship between brand and culture in this episode of Brand Story.
It all comes back to Brand. We talk about how Brand is culture and culture is your competitive advantage, as long as what’s stated externally is genuinely embraced internally. We also discuss that the brands with strong, authentic convictions are the ones that aren’t just going to win more business, but are going to win more A+ talent, too.
Brands can be a positive catalyst for change and a redemptive force in society. But, it’s going to take more than what brands have historically done to step up, commit, and lead the way.