Patricia Corsi, Global Chief Marketing and Digital Officer of Bayer Consumer Health, encourages brands to stop playing it safe and challenge the status quo in her conversation with our president, Steve GIlman.
Times have changed in the world of marketing. While collaboration and innovation have always been hallmarks of excellent marketing — and marketers — this new era is requiring something deeper of us all: Courage.
No longer can brands play it safe by sitting on the sidelines of relevant conversations. No longer can marketers play it safe by doing what’s “always been done.” No one knows this better than Bayer Global CMO/CDO Patricia Corsi. After a decades-long career leading some of the most globally-recognized brands, Patricia is challenging the status quo of marketing, leadership, and how brands engage with the world around them.
In this episode, we cover topics ranging from leadership as a selfless endeavor to breaking the silos and norms of how marketers approach audience-first messaging to honor the local market.
Patricia embodies all it means to be a courageous and collaborative leader by asking those around her to bring their previously shut-down “ideas in a drawer” and, ultimately, being the best version of her for those she leads and loves, as she “puts on her oxygen mask first.”