Welcome to our blog – a source for tips, trends, and perspective on all things branding, marketing, and social. You may even find some fun thoughts to share – so enjoy!
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Is Brand Personality Important?

Brand Personality LogosMany executives and business owners don't think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance, Apple is cool and knowledgeable. Volvos are safe and reliable. Vineyard Vines is relaxed yet refined. A brand's personality is expressed through many channels: the brand's identity system, marketing collateral, digital presence, experiential marketing, promotions, and facilities. And, most significantly - the people who work for the brand and interactions they have with customers.   Read more…

BOLD is BETTER for Your Brand

One of the most satisfying aspects of my job is the opportunity to help clients clarify and communicate their brand position - that stance that a brand takes in the face of its competition to clearly identify and distinguish itself. A strong position is a flag that a brand plants - the way to say "we're different, we're special, and you should choose us".   Read more…

Experience Your Marketing

I was recently meeting with a client to talk about search engine optimization (SEO) recommendations for their website, and as we were talking about A/B testing and ways to optimize landing pages, someone from their web team asked me what they should test. As I answered, a light bulb seemed to go off in his mind that let me know my response was not what he was expecting.   Read more…

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Great Apps for Perfecting Phone Photography

Do you love taking photos with your phone? Here is a great video with Dan Rubin, editor-at-large of the Photographic Journal, detailing some awesome apps for perfecting your smart phone photography.   Read more…

Jillie's Adoption Story

I feel lucky to share our second adoption story with you - meet my wonderful pup, Jillie. You may have seen her around the office - she's excited to be Gravity's official greeter - or maybe you follow her on Twitter @JillieGravity. Here's a look back at where her story starts.   Read more…