Gravity Blog

Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.

Using Typography to Convey Emotion

Using Typography to Convey Emotion

Font choice, much like color choice, is an important part of both graphic design and branding that can completely change the tone of a piece of content. While font size provides a visual structure...

Storytelling for Brands

Storytelling for Brands

Brand Storytelling. You’ve probably heard the term before, but what exactly does it mean? Every brand, product, and service has a story. Something that shapes who/what they are and why they do what...

What is Brand Architecture?

What is Brand Architecture?

Brand Architecture is a system that organizes brands, products, and services to help customers access and relate to a brand. It helps structure a brand portfolio so that customers can easily tell...

5 Steps for Creating a Marketing Plan

5 Steps for Creating a Marketing Plan

Marketing isn’t like the movies – it’s not all glitzy TV shoots and happy hours. It’s complex. And if you’re reading this, you’ve probably experienced that firsthand. While not that long ago a...

The New Era of Networking

The New Era of Networking

Late-night events. Business cards. Happy hours. Trade shows. These were all hallmarks of the traditional definition of the term “networking.” Well, pre-2020 anyway. As we look back on the last 18+...

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