Welcome to our blog – a source for tips, trends, and perspective on all things branding, marketing, and social. You may even find some fun thoughts to share – so enjoy!
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Website Development 101: Learn the Lingo

Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really are. You’ve likely heard acronyms like CMS, PPC, SEO, and others tossed around like candy at a parade. Don’t let unscrupulous web vendors use buzzwords to weasel their way into your budget – learn their lingo and take control of your marketing.   Read more…

Visually Execute Your Brand Message

While there are many things to be said about BMW’s series of ads for their new all-electric sports car, I would like to focus on how director Gus Van Sant executed the brand message of BMW visually. To say these ads are compelling and beautifully shot would be an understatement.   Read more…

Is Brand Personality Important?

Brand Personality LogosMany executives and business owners don't think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance, Apple is cool and knowledgeable. Volvos are safe and reliable. Vineyard Vines is relaxed yet refined. A brand's personality is expressed through many channels: the brand's identity system, marketing collateral, digital presence, experiential marketing, promotions, and facilities. And, most significantly - the people who work for the brand and interactions they have with customers.   Read more…

BOLD is BETTER for Your Brand

One of the most satisfying aspects of my job is the opportunity to help clients clarify and communicate their brand position - that stance that a brand takes in the face of its competition to clearly identify and distinguish itself. A strong position is a flag that a brand plants - the way to say "we're different, we're special, and you should choose us".   Read more…

Experience Your Marketing

I was recently meeting with a client to talk about search engine optimization (SEO) recommendations for their website, and as we were talking about A/B testing and ways to optimize landing pages, someone from their web team asked me what they should test. As I answered, a light bulb seemed to go off in his mind that let me know my response was not what he was expecting.   Read more…

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