A conversation about brand storytelling and its role in growth, and where marketing fits in.Read more of What is Brand Storytelling?
Get the creative juices flowing with this great exercise for teams.Read more of The Creative Challenge
Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. In this post, we cover the three most common types of brand architecture, and how they differ in terms of risk and reputation management.Read more of What is Brand Architecture?
We deconstruct the Gravity Group logo in terms of what it says and how it says it, translating strategy into visual design.Read more of How Brand Concepts Inform Logo Design [A CASE STUDY]
Research into color theory can benefit many projects, from establishing a brand’s identity, to creating a theme for a brochure, or choosing the look of a button on a website.Read more of Conveying Emotions Through Colors
Learn to design campaigns that use traditional media to reach customers where they are, and digital media to get them to engage. We’ll show you some examples from national as well as regional brands, and explore some of the major takeaways from these innovative and integrative campaigns.Read more of Integrating Traditional and Digital Media in Your Next Campaign
Taking pictures in the snow can be tricky. Here are some tips to help you get that perfect shot!Read more of Winter Snow Photography Tips for Smartphones
From drone technology to web video, 2016 has been another exciting year for video tech. Get a guided tour of some of these new technologies from our in-house videographer (and our favorite video tech nerd).Read more of Mark’s Favorite Video Tech of 2016
Here at Gravity group, one way we tell stories is with commercials. Here’s a glimpse of what goes into planning and shooting a commercial, through the eyes of a Gravity producer.Read more of Behind the Scenes of a Commercial
The moment we saw our new logo (developed by our talented team) we knew it was special. We were struck by the elegance and restraint of the design, the boldness of the shape and color…but most of all, it not only reflects the personal service we give each and every client, it also stands for our “word” or promise. We think of it as an illustration of the commitment we embraced over 20 years ago: to create great marketing for strong community-oriented brands by utilizing only white hat marketing techniques and leveraging positive brand stories.Read more of A New Look and Website for Gravity Group