Lindsey shares her approach to collaboration and communication in a client service-oriented business.Read more of Lindsey Laughlin on Client Partnership
Marketing can be used for good, or for evil. Here are some thoughts on how marketing can be done with honesty and integrity.Read more of Let’s Give Marketing a Good Name
Gravity Group has a new production van! Predictably, I’m geeking out about this quite a bit. This 4-wheeled gear monster is customized inside and out to store a lot of equipment so we are prepared for any situation on set.Read more of Meet Our New Production Van
At Gravity, we have a pet-friendly office that makes for a more playful yet productive atmosphere. Meet the canine staff, and find out why we added four-legged friends to the team.Read more of We Love Our Office Dogs
Here are some of the intentional behaviors we practice to keep our office happy, productive, and running smoothly. What are yours?Read more of Gravity’s Guide to a Happy and Productive Office
If you’re trying to optimize your website for search, focus on your audience, not search engines. Try these tips to improve your search rank.Read more of Why Content Is Key to SEO
A conversation about brand storytelling and its role in growth, and where marketing fits in.Read more of What is Brand Storytelling?
Get the creative juices flowing with this great exercise for teams.Read more of The Creative Challenge
Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. In this post, we cover the three most common types of brand architecture, and how they differ in terms of risk and reputation management.Read more of What is Brand Architecture?
We deconstruct the Gravity Group logo in terms of what it says and how it says it, translating strategy into visual design.Read more of How Brand Concepts Inform Logo Design [A CASE STUDY]