Welcome to our blog – a source for tips, trends, and perspective on all things branding, marketing, and social. You may even find some fun thoughts to share – so enjoy!
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Lindsey
- 14 days ago
What I Learned When I Disconnected
In my last post, I wrote about the need for us to disconnect in order to recharge our batteries, and I mentioned the trip I was taking to Iceland the following week as a perfect opportunity for me to take my own advice. Having been back in the office for a few weeks, I’ve had time to reflect on my trip and wanted to share a few things I learned. Read more…
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Mark
- 1 month ago
Newest Tech Isn't Always the Best Tech For The Job
That title may be just common sense to most of us. Messages from many tech firms, however, would have us believe that the next release of their product is going to revolutionize the industry – be it video production, personal computing, cell phones, etc. The truth of the matter, though, is that true innovation happens on rare occasion and often takes a few years to really become practical.
Read more…
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Lindsey
- 1 month ago
Can You Disconnect?
Dictionary.com defines weekend as any two-day period taken as a weekly rest from one’s work, usually occurring between Friday evening and Monday morning. But all too often our nine-to-five becomes 24/7, and taking a Sunday afternoon break from our email to spend time with family becomes the most adventurous thing we do all week. Why do we feel like rebels for turning off our laptops or letting a call go to voicemail? In order to be able to give 100% to our job, we have to be willing to disconnect and take a break from it. Read more…
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Dawn
- 2 months ago
Gravity Supports "Walk for Hope"
This past Saturday was the second annual Walk for Hope event in Harrisonburg - a community event to raise awareness for depression and suicide, sponsored by the Austin Frazier Memorial Fund, four local colleges (Blue Ridge Community College, Bridgewater College, Eastern Mennonite University, and James Madison University), and RMH Healthcare. Read more…
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Dawn
- 2 months ago
Messaging That Stands Out By Being Far Out
I always shake my head and wonder why some ads are weird or crazy just for the sake of being memorable. What in the world am I supposed to take away from GoDaddy commercials - especially their recent Super Bowl commercial with a sexy girl having a sloppy make-out session with a nerdy guy? I have nothing against nerdy guys finding love with cute girls, but instead of a sweet or sexy kiss, it was just a gross free for all with awful sound mixing. Read more…