Welcome to our blog – a source for tips, trends, and perspective on all things branding, marketing, and social. You may even find some fun thoughts to share – so enjoy!
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On the way in to work this morning, I was reminded of the importance of looking up and taking a visual and mental break from my routine each day. We are still in the throws of winter in the Shenandoah Valley, and things are muddy, salty, messy, and frozen. Yet still, it never ceases to amaze me how beautiful the world can be. Here is a photo of what I saw this morning (click on photo for bigger view):
The Superbowl has come and gone, and with it one of the few times a year that advertisements get such a huge spotlight. Sadly, however, these ads often become ridiculous with over-the-top production and characters that overshadow an otherwise clear message. See Coke's ads from the 2013 Superbowl for a great example.
Style and production should support the content of the campaign, not overshadow it. Whether it is major brand advertising in the Superbowl, or a small business advertising during the local news, the best ads connect with audiences when their story, product, or service is at the forefront and the decisions about cameras, graphics, music, and everything else are made to strategically tell the story and support the brand. Read more…
It’s hard to believe that another year has passed – is it just me, or does time seem to move faster as you get older? During the past week, I’ve taken time to reflect on 2014 and the amazing people who we’ve had the opportunity to work with this year. At Gravity Group, we’re fortunate to have wonderful clients whose brands we can’t help but get excited about, as well as talented creative partners with whom we collaborate. Thank you for making our jobs fun – you’re the reason we love coming to work each day! Whether we’re building a new website, interviewing your customers for a testimonial message, or are in the field shooting a video (and sometimes we’re literally in a field – photo to follow), no two days are the same.
Here are a few of our favorite moments from 2014 - thanks for being a part of them! Read more…
Pre-production is the foundation of video. Skip out on it, and the quality of the video will certainly suffer. I can arrive on set, put up lights, and run a camera in a technically perfect way, but without pre-production, I won’t be telling the best story.
That is what pre-production is about. Preparing so that everything from the interview to the cut-away footage serves the purpose of the project, and ultimately the brand story that is being told. Video is a powerful tool, but it can easily become a fancy gimmick that only looks cool, instead of a medium through which a powerful connection is made between a brand and its audience.
…no, I won’t be talking about the crouching position of an NFL lineman today. What I will be reminding us of is the golden rule when developing marketing copy – simpler is better. To help us remember and execute according to this rule, I recommend a simple guide I call the “three point stance” –
When developing copy for a webpage or simple handout – I try and stick to three main points, maximum. Read more…