Welcome to our blog – a source for tips, trends, and perspective on all things branding, marketing, and social. You may even find some fun thoughts to share – so enjoy!
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Shooting A Video? Never Fly By The Seat Of Your Pants

Pre-production is the foundation of video. Skip out on it, and the quality of the video will certainly suffer. I can arrive on set, put up lights, and run a camera in a technically perfect way, but without pre-production, I won’t be telling the best story.

Pre-Produciton

That is what pre-production is about. Preparing so that everything from the interview to the cut-away footage serves the purpose of the project, and ultimately the brand story that is being told. Video is a powerful tool, but it can easily become a fancy gimmick that only looks cool, instead of a medium through which a powerful connection is made between a brand and its audience.

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The Three-Point Stance – Your Guide to Concise Marketing Copy

…no, I won’t be talking about the crouching position of an NFL lineman today.  What I will be reminding us of is the golden rule when developing marketing copy – simpler is better.  To help us remember and execute according to this rule, I recommend a simple guide I call the “three point stance” –

Marketing message - 3 point stanceWhen developing copy for a webpage or simple handout – I try and stick to three main points, maximum.   Read more…

Website Development 101: Learn the Lingo

Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really are. You’ve likely heard acronyms like CMS, PPC, SEO, and others tossed around like candy at a parade. Don’t let unscrupulous web vendors use buzzwords to weasel their way into your budget – learn their lingo and take control of your marketing.   Read more…

Visually Execute Your Brand Message

While there are many things to be said about BMW’s series of ads for their new all-electric sports car, I would like to focus on how director Gus Van Sant executed the brand message of BMW visually. To say these ads are compelling and beautifully shot would be an understatement.   Read more…

Is Brand Personality Important?

Brand Personality LogosMany executives and business owners don't think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance, Apple is cool and knowledgeable. Volvos are safe and reliable. Vineyard Vines is relaxed yet refined. A brand's personality is expressed through many channels: the brand's identity system, marketing collateral, digital presence, experiential marketing, promotions, and facilities. And, most significantly - the people who work for the brand and interactions they have with customers.   Read more…