Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
Brand and Marketing Industry Highlights from March & April
Catch up on what the marketing and branding industry has been up to! Google removed nearly double the amount of “bad ads” from its digital conduit from the previous year. Google is making an effort...
5 Steps for Your Brand Guide
Maintaining a consistent brand identity and tone is vital in this day and age. It is key to maintaining consistent brand awareness in your market and it reinforces those qualities that make your...
The Get Started Guide for Successful Web Projects
Starting a web project can be overwhelming, and it can be difficult to know where to begin. Although each project is unique, we've found that the best way to ensure that a website meets your needs...
Six-Second Storytelling
Even if you’ve never heard of "Bumper Ads", you’ve likely seen them precede a YouTube video. We've all exhaled an audible groan as a long non-skippable ad played before our favorite cat video....
Brand and Marketing Industry Highlights from January
Although we're only one month into the new calendar year, the marketing and branding industry continues to make noticeable changes for both consumers and marketing professionals. Below, you can...
Picture This: Instagram and Your Brand
It’s easy to picture why Instagram is crucial for a marketer’s everyday media mix. Although every social media platform has its benefits, I have recently been most excited to use Instagram — both...
Power in Numbers: Strategies for Managing Your Social Brand as a Team
These days, it’s rare to find a business with social accounts that are managed by just one person. Although one person is generally responsible for making sure a strategy is in place and implemented...
Lindsey Laughlin on Client Partnership
I recently interviewed Lindsey Laughlin - Digital Marketing & Operations Director - on the topic of client partnership, and how that differs from "just doing a job." Some comments have been...
Let’s Give Marketing a Good Name
Marketing sometimes gets a bad name, and I understand why. Often, it's used in disingenuous ways - to manipulate and to misdirect. That said, organizations need to market in order to survive and...
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