Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
Website Development 101: Learn the Lingo
Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really...
Is Brand Personality Important?
Many executives and business owners don't think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance,...
Experience Your Marketing
I was recently meeting with a client to talk about search engine optimization (SEO) recommendations for their website, and as we were talking about A/B testing and ways to optimize landing pages,...
Jillie’s Adoption Story
I feel lucky to share our second adoption story with you - meet my wonderful pup, Jillie. You may have seen her around the office - she's excited to be Gravity's official greeter - or maybe you...
Don’t Miss the Big Picture
One of my favorite ways to unwind and relax is to take my camera for a walk at the local arboretum. There's just something about watching baby ducks play in the water or seeing the vibrant colors of...
Gravity Group’s 2014 Brand Challenge
At Gravity Group, we’re very proud to announce our Brand Challenge for 2014! In the past, Gravity Group’s Nonprofit Brand Challenge has consisted of us partnering with a single local nonprofit each...
Dog Tested. Dog Approved.
Note: This blog post was kindly transcribed for Jillie (one of our office dogs) by her owner, Lindsey. Have you seen the new Subaru commercials? They’re my favorite! Finally, a company that appeals...
Meet Jillie
I’ve never been as excited to write a blog post as I am to write this one – because I get to introduce you to Jillie, our new office dog. It’s no secret that everyone at Gravity loves animals,...
The Soda Wars
Regardless of whether you drink soda or not, you’ve heard of the long, heated rivalry between Coca-Cola and Pepsi. It has been going on for over a century and while I personally can’t tell the...
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