Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
Experience Your Marketing
I was recently meeting with a client to talk about search engine optimization (SEO) recommendations for their website, and as we were talking about A/B testing and ways to optimize landing pages,...
Jillie’s Adoption Story
I feel lucky to share our second adoption story with you - meet my wonderful pup, Jillie. You may have seen her around the office - she's excited to be Gravity's official greeter - or maybe you...
Don’t Miss the Big Picture
One of my favorite ways to unwind and relax is to take my camera for a walk at the local arboretum. There's just something about watching baby ducks play in the water or seeing the vibrant colors of...
Gravity Group’s 2014 Brand Challenge
At Gravity Group, we’re very proud to announce our Brand Challenge for 2014! In the past, Gravity Group’s Nonprofit Brand Challenge has consisted of us partnering with a single local nonprofit each...
Dog Tested. Dog Approved.
Note: This blog post was kindly transcribed for Jillie (one of our office dogs) by her owner, Lindsey. Have you seen the new Subaru commercials? They’re my favorite! Finally, a company that appeals...
Meet Jillie
I’ve never been as excited to write a blog post as I am to write this one – because I get to introduce you to Jillie, our new office dog. It’s no secret that everyone at Gravity loves animals,...
The Soda Wars
Regardless of whether you drink soda or not, you’ve heard of the long, heated rivalry between Coca-Cola and Pepsi. It has been going on for over a century and while I personally can’t tell the...
The Qualities of Light & Shadow Part 2: Five Simple Ways To Use Light
In Part 1 of this series, I talked a bit about the qualitative differences between soft and harsh lighting. Now I’m going to give you five quick ways you can use those different qualities of light...
The Qualities of Light & Shadow Part 1: Harsh and Soft Light
We all have seen stunning fashion photography, watched thrilling horror films, and cooed at cute baby photos, but what makes these images so compelling? The answer is many things, but two essential...
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