Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
How a Brand and Marketing Assessment Can Help Your Business
If you had to choose between playing Battleship with a cheat sheet or Whac-a-Mole blindfolded, which would you pick? Too often, marketing feels like the latter—reactive, scattered, and...
Zero-Click Search Is Here—Now What?
Once upon a time, SEO was simple. You wrote something good. It ranked. People clicked. The internet rewarded your effort. That era is over. Welcome to the era of zero-click internet, where people...
How Brand Experience Shapes Customer Loyalty
Think about the last time you chose one brand over another. Maybe it was a coffee shop, a clothing brand, or even a bank. Was it because of their tagline? Their logo? Probably not. More likely, it...
Decoding Digital Marketing
As a marketer, there’s a good chance you’ve had your CEO or internal stakeholders stop by your office and request a digital marketing campaign. But what is digital marketing, why is it so high in...
5 Steps to Social Media Success
Facebook, LinkedIn, TikTok, Instagram – the social media platforms just keep growing. One viral post can have you rethinking your entire social media strategy only to find out you had more...
Using Typography to Convey Emotion
Font choice, much like color choice, is an important part of both graphic design and branding that can completely change the tone of a piece of content. While font size provides a visual structure...
How Empathic Leaders Build Authentic Brands
“... In one company I was over-delivering every year. Then in the other company… I was busy just making sure I wasn’t getting stabbed in the back.” Dalia Feldheim The way leaders treat their...
SEO Basics: How to Get More Traffic From Search
Every brand has the dream of ranking on the first page of Google. Even better, in the number one spot. As consumers face a larger sea of content than ever before, gaining website traffic...
Your Undivided Attention – Five Steps to Active Listening
When was the last time you gave a customer or client your undivided attention? One of our most crucial professional skills is effective listening, and yet it seems like so many people don’t know how...
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