My 2012 Top Vegas Brand!

If you’re a branding nerd like me, Las Vegas is almost too much.  Every brand – from hotels to restaurants to products – are trying their hardest to break through the static and make their mark.  And, believe me, there’s a lot of static.  Just look at this shot of a small section of the strip, and tell me how many brand messages you see:

Makes your head swim, eh?  When a brand message stands out in this town, it has to be darn good.  During my last Vegas trip, I saw a number of …

Read on →

Gravity Group Recognized by Adweek

I’ll let you in on a little secret – we love working with our clients. It’s true! Those of you who have worked with us know that we’re passionate about finding what’s unique and special about your brand and shining a light on it. But this week, the tables were turned on us.

Adweek, a national publication that is a go-to resource for marketing and media professionals, wrote an article about agencies in small communities that use their marketing expertise and passion for positive brands …

Read on →

What is Brand Architecture?

Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand.  A successful Brand Architecture enables consumers to form opinions and preferences for an entire family of brands by interacting or learning about only one brand in that family.

An established Brand Architecture is an important guide for brand extensions, sub-brands and development of new products.  It will also provide a road map for Brand Identity …

Read on →

5 Steps to Social Media Success

If you’re like a lot of small business owners, you find social media confusing. How often should you update your status, what would you tweet about, and what in the world is Pinterest? More importantly, will anyone even care what you post, tweet, or pin? These five easy tips will help to demystify social media and give you a plan for making it work for your business.

1. The most important thing to realize is that social media isn’t about you. At all. For many companies, this is the …

Read on →

Four Reasons to Love Facebook Brand Timelines

I’ll admit it - I was not initially a big “fan” (pun intended) of Facebook’s announcement of the mandatory switch to the Timeline format for brand pages.  And with the various new ways a brand would be able to engage through free and paid tools, I wasn’t sure if it would be more difficult for small businesses to be seen amid the larger brands that their fans also followed.

As we have developed cover images and tested the new features with our clients, I have discovered four reasons to …

Read on →