Tag: Marketing

Podcasts’ Compounding Interest

Everywhere you look, it seems another podcast has popped up. While the market may feel saturated with too many podcasts to count, there’s an increasing gap between the good, the bad, and the indifferent. In fact, there’s actually an explosion of opportunity when done well. Adam Conner thinks so, too. As the founder of Authentic Avenue, Adam believes there are few media as powerful as podcasts for sharing your brand story, building genuine relationships, and connecting with your audience in a truly unique — and often vulnerable — way.

5 Steps for Creating a Marketing Plan

Teams today need to budget for, plan, and execute the perfect blend of brand and performance marketing, be data experts, produce content as though it were a media agency, and build and manage social communities.

A Brand’s Purpose

Purposeful and courageous marketing is more important than ever. Yet, it’s more than simply creating buzzworthy campaigns. In fact, Bayer Global CMO/CDO Patricia Corsi sees it as giving authenticity to both your brand’s positioning and messaging in the market to create an audience-first experience. And that experience should ultimately resonate on the deepest of levels — and on the most human of levels, too.

Brand Commitment vs. Conviction

Kelly O’Keefe and Matt Williams from the Brand Federation are helping brands better define their purpose in our lives and how to tell their stories. Because how a brand is perceived in a post-pandemic world is built on everything from internal culture to everyday customer interactions and the authentic convictions a brand will stand behind.

A Conversation with George Tannenbaum

Gravity Group President Steve Gilman had the pleasure of sitting down and talking with a true veteran of the advertising industry and an absolute icon of copy and copywriting, George Tannenbaum.