Kelsey Dean, Assistant Vice President & Marketing Director at Pendleton Community Bank, discusses authentic marketing strategies with our president, Steve Gilman.
If you aren’t being authentic with your marketing, you’re playing the losing game. While this is true for any size business, it’s especially important for local, community businesses, where your customer can also be your neighbor. Being part of a community requires trust, and when there’s a disconnect between your actions and your messaging, your audience will know, and your credibility may be lost because of it.
Helping others and supporting the local community is at the core of what Kelsey and the team at Pendleton Community Bank does. It resonates throughout the company’s actions and into their marketing, leading to a more personal yet cohesive brand experience. In this episode, you’ll hear from Kelsey about how to connect with customers on a personal level, the importance of staying true to your brand through actions as well as words, and the different marketing strategies you can embrace to stay ahead of the competition.