Michael Smith, Director of Brand and Creative Content at Fountain, talks about brand purpose and what makes a strong brand with our president, Steve Gilman
How do you determine the value of your brand? Sometimes it’s hard to quantify. Things like brand affiliation, attributes, and awareness are metrics you can use to help measure, but even that can be hard for less-established businesses. So how do you add value and build a strong brand? You start with your brand’s purpose.
Creating that purpose, and in turn, experiences, that build trust with your audience is one of the key ways to add value to your brand. As an accomplished brand and creative director, Michael has helped businesses find the value of their brand and build it for the better. In this episode, we hear from Michael about the impact a brand’s purpose has on its value, as he reminds us that building your brand is a marathon, not a sprint.
About the Guest
Director of Brand and Creative Content at Fountain
Michael is an accomplished brand and creative director whose career spans multiple Fortune 500 companies, including Unilever, Avon, and American Express. He launched one of American Express’ largest B2B campaigns, led Avon’s award-winning global product launch, and co-founded and managed a tech startup in social media advertising and data analytics. Currently, he serves as the Director of Brand & Creative Content at Fountain.